Socio economic development is shaped by social pressures and behavioral interactions of individuals and groups through social capital and social markets. Global campaigns led by various groups are vehicles to bring about awareness and change outlooks for the betterment of society by focusing on the burning issues of a particular region, zone, or area. Global Campaigning Initiatives for Socio-Economic Development explores unified campaigns and how they can help to make the economy globally competitive and sustainable through their impact on innovation, production, generating revenue, and increasing employability and quality of life. This publication covers a wide array of topics including customer value, digital innovation, and social innovation. It is designed for policymakers, academicians, researchers, technology developers, and government officials.
Author(s): Luísa Cagica Carvalho, Maria José Madeira
Series: Advances in Electronic Government, Digital Divide, and Regional Development (AEGDDRD)
Publisher: Information Science Reference
Year: 2019
Language: English
Pages: 348
City: Hershey
Title Page
Copyright Page
Book Series
Table of Contents
Detailed Table of Contents
Preface
Chapter 1: Social Innovation as a Promoter of the Welfare
Chapter 2: Management Innovation and Business Performance in Services
Chapter 3: Profile of Top Companies Compared to the Most Valued Companies for Professional Performance in Spain
Chapter 4: Sustainable European Companies Market Value
Chapter 5: The Policy of Technological the Policy of Technological Innovation and Economic Trajectory of Portugal
Chapter 6: New Approach to Detect and Select Technology-Based Firms
Chapter 7: The w-HEALTHQUAL
Chapter 8: Educational Choices, Family Background, and Social Mobility
Chapter 9: Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation
Chapter 10: Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus
Chapter 11: Fashion Design Entrepreneurs
Chapter 12: Social Entrepreneurship and Innovation
Chapter 13: The Multiculturalility Issue on Globalization
Chapter 14: Local Development and Poverty Reduction in Low-Income Rural Communities in the Northeast Brazil
Chapter 15: Roles of Market Orientation and Social Orientation on Sustainability
Compilation of References
About the Contributors
Index
