This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments.
Pérez-Llantada and Luzón argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales’s conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking.
Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes.
Author(s): Carmen Pérez-Llantada, María-José Luzón
Series: Routledge Studies in Multimodality
Publisher: Routledge
Year: 2022
Language: English
Pages: 158
City: New York
Cover
Half Title
Series Page
Title Page
Copyright Page
Dedication
Table of Contents
Acknowledgments
Chapter 1 Networks of genres in Web 2.0
Contextualizing genres online
Knowledge transformation processes
Remediation
Re-entextualization
Hybridization and embedding
Resemiotization
The effects of context collapse
Aim of the book
Overview of chapters
Book audiences
Note
Chapter 2 Genres and intersemiotic relations
Genre openness
Types of genre collectivity
Theoretical bases
The genre analytical lens
Case study research
Chapter 3 Layers of textual analysis
Genre analysis and corpus tools
Genre analysis and intertextuality
Genre analysis and multimodality
Genre analysis and hypermodality
Chapter 4 Case study research
Case study 1. High-stakes science
Shared semantic meanings and intertextual links
Authorial voice
Interpretation
Case study 2. Science gatekeeping and add-on genres
Text-internal features
Genre interactions
Visual/verbal interactions
Interpretation
Case study 3. Science reproducibility genres
Rhetorical organization
Semiosis and recontextualization
Features of discourse and register
Interpretation
Case study 4. Participatory science genres
Informational layout
Language variation across texts
Interpretation
Case study 5. Para-scientific and social media genres
Recontextualization in the news article
Intertextuality and hypertextuality
Recontextualization in Twitter
Interpretation
Notes
Chapter 5 Towards complex digital communication models
Pedagogical applications
Implications and future directions
Note
References
Index
