The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet.
Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
Author(s): Diana Derval
Series: Business Guides on the Go
Publisher: Springer
Year: 2023
Language: English
Pages: 136
City: Cham
Foreword
Preface
Online Course for the Book
Acknowledgments
Reviews for Frontiers in Product Innovation Strategy
Contents
About the Author
List of Figures
1: Delivering People and Planet-Friendly Innovations
1.1 Innovation and Ethics: The Slap and Run Game
1.1.1 Casual Gaming, Wait Marketing, and eSports
1.1.2 The Perfect Flow
1.1.3 Mission and Ethical Dilemmas
1.2 Innovation and Sustainability: Futurium
1.2.1 Technology × Nature × Human = Different Futures
1.2.2 MDGs, SDGs, STI for SDGs
1.2.3 Sustainability as an Innovation Driver
1.3 Measuring Innovations’ Impact: The Body Shop
1.3.1 Strategy Mapping and Stakeholders
1.3.2 Impact and Biodiversity
1.3.3 Leadership, Passion, and Innovation
1.4 Chapter Highlights
References
2: Unveiling Hidden Opportunities
2.1 Deep Needs: Peanut Butter
2.1.1 A Household Item
2.1.2 Neurosciences, Opioids, and Secret Ingredients
2.1.3 Identifying Game-Changers: Chocopain
2.2 Extreme Innovation: mCaffeine
2.2.1 Microbiome, Behavior, and Preferences
2.2.2 Creating New Markets: Coffee from Bean to Bar
2.2.3 Human Evolution and Innovation Recycling
2.3 The Best Solution: Snapchat
2.3.1 Product Innovation Strategy
2.3.2 From Selfie-Sticks to Drones
2.3.3 Making Virtual Opportunities Real
2.4 Chapter Highlights
References
3: Locating Profitable Markets
3.1 Innovation and Expansion: BoAt Earbuds
3.1.1 Luxury or Good Enough Products?
3.1.2 Matchmaking and Mapping Priority Markets
3.1.3 Inspiration for Innovation
3.2 Risk Management in Product Development: Mobile Phones
3.2.1 Outsourcing vs. Insourcing: Micromax
3.2.2 Quality Management and Solving the Right Problems
3.2.3 Risk Management and International Expansion
3.3 Thinking by Analogy: Bosch
3.3.1 Sensors and Smart Laundry
3.3.2 Ancient and Modern Innovation
3.3.3 Biomimicry and Nature-Inspired Innovations
3.4 Chapter Highlights
References
4: Defining Sustainable Growth Strategies
4.1 Real Potential: The Bike Case
4.1.1 Expected Gains and the 5% Rule
4.1.2 Real Market and Pivoting to Profitable Channels
4.1.3 Measuring the Return on Innovation Investment
4.2 Centenarian Brands: De L’Europe
4.2.1 The Secret to Brand Longevity
4.2.2 Hidden Champions and Niche Markets
4.2.3 Fast-Moving Companies and Adaptive Management
4.3 Growth Hacking: BTS
4.3.1 Building a Strategy on the Go: Run BTS
4.3.2 Growth Hacking and Bricolage
4.3.3 Technology, Servitization, and Internal Innovation
4.4 Chapter Highlights
References
5: Optimizing the Product Portfolio
5.1 Driving Category Innovation: Sunscreen
5.1.1 The Proliferation of SKUs
5.1.2 Sunsetting Products and Product Portfolio Management
5.1.3 Rituals and Beauty OCD
5.2 Sustainable Investment: VELUX
5.2.1 Achieving Lifetime Sustainability
5.2.2 Interesting Diversifications
5.2.3 ESG, Nutri-score, and Other Ratings
5.3 Product Portfolio: Clorox
5.3.1 A Cohesive Portfolio: Clorox
5.3.2 Private Labels
5.3.3 Mitigating Product Development Uncertainty
5.4 Chapter Highlights
References
6: Building a Visionary Innovation Roadmap
6.1 Futureproof Innovations: The Cockpit of Tomorrow
6.1.1 The Future of Mobility
6.1.2 Looking from a Fresh Angle
6.1.3 Research and Development Efforts
6.2 Unlearning Innovation: MAIF
6.2.1 Unlearning and New Product Development
6.2.2 Advisory Boards as Innovation Labs
6.2.3 New Business Models: Noodelist
6.3 Innovation Roadmap: Xiaomi
6.3.1 How to Involve Experts
6.3.2 Innovation Roadmap: Xiaomi Automated Driving
6.3.3 Alliances for Smart Cities
6.4 Chapter Highlights
References
Conclusion
