This book provides a wide-ranging theoretical and empirical overview of the disparate achievements and shortcomings of global communication.
This exceptionally ambitious and systematic project takes a critical perspective on the globalization of communication. Uniquely, it sets media globalization alongside a plethora of other globalized forms of communication, ranging from the individual to groups, civil society groupings, commercial enterprises and political formations. The result is a sophisticated and impressive overview of globalized communication across various facets, assessing the phenomena for the extent to which they live up to the much-hyped claims of globalization’s potential to create a globally interdependent society. The setbacks of globalization, such as right-wing populism and religious fundamentalism, can only be understood if the shortcomings of global communication are taken more seriously.
Covering all types of cross-border global communication in media, political and economic systems, civil societies, social media and lifeworlds of the individual, this unique book is invaluable for students and researchers in media, communication, globalization and related areas.
Author(s): Kai Hafez, Anne Grüne
Publisher: Routledge
Year: 2022
Language: English
Pages: 339
City: London
Cover
Endorsement
Half Title
Title Page
Copyright Page
Table of Contents
Figures
Note on Translation
Acknowledgements
Introduction
1 Theory of Global Communication
1.1 General Modes of Global Communication
1.2 Communicative Systems, Lifeworlds and Their Transformation
1.3 Specific Modes of Communication (System Connections) of Systems and Lifeworlds
1.4 System Dependencies and Lifeworld Relations
2 Mass Media and the Global Public Sphere
2.1 Systems and System Change
2.2 Communicative System Connections
2.2.1 Discourse Analysis
Fundamentals: Interdiscursivity, Convergence and the Domestication of Media Discourses
A Fragmented News Agenda: the Tip of the Globalization Iceberg
Global Framing Or Domesticated Discourses?
Visual Globalization and Stereotypes
Transnational Media: Contraflows Without Cosmopolitanism
Incomplete Synchronization of Global Media Discourses
2.2.2 Public Sphere Theory
Theoretical Perspectives On the “Global Public Sphere”
The Role of the Global Public Sphere in Global Society
Alternative Theories of the Public Sphere: Dialogic, Constructive and Cosmopolitan Journalism
Global Public Sphere and Global Governance: the Case of Europe
Conclusion: Global Public Sphere, Global Society and Lagging Structural Change of the Mass Media
Actors, Target Audiences and “Third Spaces” of Global Communication
Diplomacy: Realism Versus Constructivism
Second-track Diplomacy and Global Governance
Target Audiences of Public Diplomacy
New Communicator Roles in Foreign Policy
Inconsistent Shifts Towards a “Global Domestic Policy”
3 Politics: The State’s Global Communication
3.1 Systems and System Change
3.2 Communicative System Connections
3.2.1 Interaction and Dialogue
Interests, Values and Communication
Diplomatic Process Stages and Metacommunication
Agenda-setting and Framing in Political Negotiations
Diplomatic Mediation: From Interaction to Dialogue
Signalling as Non-Verbal Global Communication
Global Governance as a Diplomatic “Hotline”?
3.2.2 Interaction and Organizational Communication
Informality at the Relational Level of Global Communication
Trends in Informality: Networks of Associated States Rather Than Cultural Boundaries
Diplomatic Protocol as Global Symbolic Communication
Cyber-diplomacy: New Dynamics, Old Substance
Global Spaces of Interpretation Through the Text-Speech Relationship
Continuities Within Changing Global Diplomatic Communication
3.2.3 Observation and Diffusion
The State’s Communicative Multi-Competence
Ambassadors and Secret Services as Information Gatherers
Media Monitoring as the Global Observation of Observation
Knowledge Management Between Rationality and Power Politics
3.2.4 Discursive (External) Communication
The Non-Transparency of Action Systems
Public Diplomacy/propaganda
“Understanding”-based Persuasion
Foreign Cultural Policy: “Dialogue” Between “Cultures”?
War Communication: the Return of Global Disinformation
State International Broadcasting: More Than Persuasion?
Public Diplomacy 2.0
Conclusion: the State’s Global Communication Between Integration and Isolation
Shift of Perspective: Global Institutionalism
Power and Communication in Global Companies
Technological Gaps and Cosmopolitan Lifeworld Capital
A Critique of Essentialism in the Discipline of Economics
The Ethical Unpredictability of Global Capitalism
4 Economy: Global Corporate Communication
4.1 Systems and System Change
4.2 Communicative System Connections
4.2.1 Interaction and Dialogue
New Dialogic Action and Negotiation in Global Enterprises
Corporate Culture and Global Storytelling
Of “Chains” and “Stars”: Network Structures as Communicative Channels
Global Teams as Reconfigured Global Communities
Is the Network the Global Message?
The Dimensions of Global Economic Interaction
4.2.2 Interaction and Organizational Communication
Informality as a Research Desideratum
Oral Communication and Global Language Skills
Mediatization of Global Economic Communication
Face-to-face Communication in Global Virtual Teams
“Global Cities” Rather Than “The Death of Distance”
4.2.3 Observation and Diffusion
Economic Knowledge Gaps
Global Knowledge Diffusion and Local Adaptation
Limits to Global Circulation and Global Observation
Knowledge Capitalism Rather Than a Global Knowledge Society
“Semi-modernity” Amid the Global Flow of Knowledge
4.2.4 Discursive (External) Communication
Direct Marketing as Global Micro-Contact
Advertising and PR: Dominant Culturalism
“Glocal Marketing” Without Cosmopolitan Codes
Conclusion: Capitalists Are (Not) Internationalists After All
International NGOs: Grassroots Or Self-Interest?
Social Movements: the Politics of Information and Mobilization
A Crisis of Global Movements?
Tenuous Ideology, Fragmentation and Global Networks
North–South Divide and Sociospatial Ties
Weak Ties and Low Risk in Global Civil Society
5 Civil Society and Global Movement Communication
5.1 Systems and System Change
5.2 Communicative System Connections
5.2.1 Interaction and Dialogue
INGOs and Global Interaction
Face-to-face Communication in Social Movements
Boomerang Effects and Domestication
Interaction and Global Scale Shifts
Networks and North–South Elites
Mass Media as Internal System Environment
A Hybrid Interaction-Media System
5.2.2 Interaction and Organizational Communication
The Internet: Mediatization as Resource
The Internet Is Increasing Weak Ties Involving Meagre Interaction
New Forms of Activism, Old (North–South) Rifts
Global Text-Conversation Cycles?
Informality as Incivility: Who Is a Member of Global Civil Society?
Weak-tie Globalization Through Digitization
5.2.3 Observation and Diffusion
Alternative Information Policy
INGO Expertise Versus Symbolic TAN Resources?
Informational Quality and Circulatory Limits
New Global Knowledge Elites
5.2.4 Discursive (External) Communication
Professionalization of Public Relations
Cosmopolitan PR?
Conclusion: Civil Society as an Expanded Global Public Sphere
Community and Society
Virtual Community and the Constructivism of Placelessness
Structuralist Social Co-Presence and “re-Tribalization”
The Reciprocity Model of the Global Online Community
Global Social Capital: Cosmopolitanism Or Cultural Battle Between Communities?
Global Community Or Global Society?
6 Large Communities: Global Online Communication
6.1 Systems and System Change
6.2 Communicative System Connections
6.2.1 Interaction and Dialogue
The Cascade Model of Global Online Communication
Connectivity: Internet Geography and Online Territories
Digital Divides and the Multilingualization of the Internet
Relationality: Asynchrony and Community Density
Dialogicity 1: Global Echo Chambers
Dialogicity 2: Pop Cosmopolitanism, Gaming and “Global Metropolis”
Dialogicity 3: Digital (Trans)cultural Salons
Discursive Community Through Media Use
Interactive Global Community?
6.2.2 Observation and Diffusion
Global Wiki-Knowledge Community?
Wikipedia: Eurocentrism of Worldview
Separation and Quality of Knowledge
A Global Knowledge Community?
6.2.3 Discursive (External) Communication
Intercultural Dialogue Versus Online Global War
Antinomy Between Internal and External Capital
Conclusion: Social Networks as Global Communities, Plural
Neglected Research On Groups
Global Action Contexts of Stationary Groups
The Geopolitical Positioning of Urbanity
Mobile Horizons of Action
Digital Spatial Shifts in Group Structures
Temporal Structures of Global Group Communication
Contact as a Symbolic Resource of Group Communication
Transformation and Persistence of the Small Group in a Globalizing World
7 Small Groups: Global Lifeworldly Communication I
7.1 Lifeworldly Structures of Global Group Communication
7.2 Communicative Connections in the Lifeworld
7.2.1 Interaction and Dialogue
Transnational Connectivity of the Lifeworld
The Interaction Paradox of Global Group Communication
A Theoretical Fallacy in Intercultural Communication Research
Interaction Patterns of Global Group Communication: Three Case Analyses
Interactivity 1: Circular Interaction – the Dialogic Model of the Global Community
Global Education and “Intimate Tourism”
Family/peer Communication and Circular Global Community
Interactivity 2: Reciprocal Interaction – the Hegemonic Model of the Global Community
Migration and Tourism Communication
Interactivity 3: Reciprocal Discourses – the Discursive Model of an Imagined Global Community
Interactive Group Communication and Participatory Global Community
7.2.2 Observation
Collective Observation and Medial Keyhole
Local Small Groups and the Media’s Conception of Other Countries
Self-referentiality and We-Identity Through Media Observation
Integration Through the Culture-Connecting Interpretation of Global Media Events
Conclusion: the Small Group as Norm Or Disruptive Element in Global Communication?
Individualization as a Meta-Tendency of Globalization?
Cosmopolitans and the Paradox of Knowledge
Cosmopolitanism as Social Capital
Levels of Action of Cosmopolitanism
Stereotypes and Individual Relationships to the World
Conditions for Stereotype Change
Global Socialization Through Family and Education
Individual Lifeworlds’ Ambivalent Relations to the World
8 The Individual: Global Lifeworldly Communication II
8.1 Lifeworldly Structures of Individual Global Communication
8.2 Communicative Connections in the Lifeworld
8.2.1 Interaction and Dialogue
Interpersonal Dialogue and Global Community/society
Dynamics and Imponderables of Global Dialogue
Structural Variants of Global Dialogue
Overlap Between Observation and Dialogue
Influences of Digital Media
The Power and Impotence of Individual Interaction
8.2.2 Observation and Diffusion
The Individual’s Discursive Global Knowledge Processing
A Critical Worldview Through Media Appropriation?
Filters for the Processing of Global Knowledge (Or Ignorance)
Ignorance as a Risk in Global Society
The Individual En Route to Global Knowledge Optimization
8.2.3 Discursive (External) Communication and Global Actions
Cosmopolitan Action and Role Adaptation
Synchronizing “Internal” and “External” Globalization
Conclusion: the Global Individual Between “Genius” and “Madness”
The Research Primacy of Local (Inter)dependence
Dimensions and Levels of Interdependence
Global Communication as a Necessary Condition
Global Regulatory Coupling as a Sufficient Condition
Politics, Media and the Public Sphere: Globally Extended Indexing
Civil Society, Media and Politics: the Inversion of Dependence
Lifeworlds, Media and Politics: Decolonization Through Globalization?
Conclusion: Interdependence – Diverse But Incomplete and Reversible
9 Interdependencies of Systems and Lifeworlds
9.1 Foundations of Interdependence
9.2 Global Horizontal Interdependence
9.3 Global and Local Vertical Interdependence
Conclusion and Future Prospects
Overall Assessment
Future Prospects
Bibliography
Index
