Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
Author(s): I Studer Noguez
Edition: 1
Year: 2001
Language: English
Pages: 384
Book Cover......Page 1
Title......Page 4
Contents......Page 5
List of figures......Page 12
List of tables......Page 15
Acknowledgments......Page 18
Abbreviations......Page 20
Introduction......Page 22
Ford motor company's multidomestic strategy......Page 35
Ford of Canada: confluence of interest in a liberal approach to automotive development......Page 51
Ford of Mexico: confronting a nationalistic approach to industrialization......Page 72
The 1970s: an era of structural constraints and narrowed strategic options......Page 94
Ford's survival strategy......Page 119
Ford's global strategy......Page 139
Successful bargaining in a situation of increasing interdependence......Page 163
Export dynamism: reconciling the Mexican and the US Big Three's interests......Page 182
A North American system of production......Page 208
Conclusion......Page 239
Notes......Page 256
Bibliography......Page 275
Appendix 1......Page 297
Appendix 2......Page 323
Appendix 3......Page 347
Index......Page 372
