For a Dollar and a Dream: State Lotteries in Modern America

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This first comprehensive history of America's lottery obsession explores the spread of state lotteries and how players and policymakers alike got hooked on wishful dreams of an elusive jackpot.

Every week, one in eight Americans place a bet on the dream of a life-changing lottery jackpot. Americans spend more on lottery tickets annually than on video streaming services, concert tickets, books, and movie tickets combined.

The story of lotteries in the United States may seem straightforward: tickets are bought predominately by poor people driven by the wishful belief that they will overcome infinitesimal odds and secure lives of luxury. The reality is more complicated.
For a Dollar and a Dream shows how, in an era of surging inequality and stagnant upward mobility, millions of Americans turned to the lottery as their only chance at achieving the American Dream. Gamblers were not the only ones who bet on betting. As voters revolted against higher taxes in the late twentieth century, states saw legalized gambling as a panacea, a way of generating a new source of revenue without cutting public services or raising taxes. Even as evidence emerged that lotteries only provided a small percentage of state revenue, and even as data mounted about their appeal to the poor, states kept passing them and kept adding new games, desperate for their longshot gamble to pay off. Alongside stories of lottery winners and
losers, Jonathan Cohen shows how gamblers have used prayer to help them win a jackpot, how states tried to pay for schools with scratch-off tickets, and how lottery advertising has targeted lower income and nonwhite communities.

For a Dollar and a Dream charts the untold history of the nation's lottery system, revealing how players and policymakers alike got hooked on hopes for a gambling windfall.

Author(s): Jonathan D. Cohen
Publisher: Oxford University Press
Year: 2022

Language: English
Pages: 298
City: New York

Cover
Half Title
For a Dollar and a Dream
Copyright
Contents
Dedication
Acknowledgments
2nd Half Tirtle
Introduction
1. An Astronomical Source of Income: The Return of State Lotteries
2. Not Luck, but the Work of God: Merit and Miracles in the 1970s
3. Rivers of Gold: The Lottery Industry and the Tax Revolt
4. Somebody’s Gotta Win, Might as Well Be Me: Lottomania in the 1980s
5. This Could Be Your Ticket Out: The Paradox of Lottery Advertising
6. Selling Hope: Lottery Politics in the South
Conclusion: Jackpot
Notes
Index