Food Discourse explores a fascinating, yet virtually unexplored research area: the language of food used on television cooking shows. It shows how the discourse of television cooking shows on the American television channel Food Network conveys a pseudo-relationship between the celebrity chef host and viewers. Excerpts are drawn from a variety of cooking show genres (how-to, travel, reality, talk, competition), providing the data for this qualitative investigation. Richly interdisciplinary, the study draws upon discourse analysis, narrative, social semiotics, and media communication in order to analyze four key linguistic features – recipe telling, storytelling, evaluations, and humor – in connection with the themes of performance, authenticity, and expertise, essential components in the making of celebrity chefs. Given its scope, the book will be of interest to scholars of linguistics, media communication, and American popular culture. Further, in light of the international reach and influence of American television and celebrity chefs, it has a global appeal.
Author(s): Kelsi Matwick, Keri Matwick
Publisher: Palgrave Macmillan
Year: 2019
Language: English
Pages: 199
Tags: Media And Communication
Front Matter ....Pages i-xiii
Introduction: Food Discourse and Celebrity Chefs (Kelsi Matwick, Keri Matwick)....Pages 1-21
Multimodal Recipe Telling on Cooking Shows (Kelsi Matwick, Keri Matwick)....Pages 23-47
Storytelling on Cooking Shows (Kelsi Matwick, Keri Matwick)....Pages 49-78
Evaluations on Cooking Shows (Kelsi Matwick, Keri Matwick)....Pages 79-118
Humor on Cooking Shows (Kelsi Matwick, Keri Matwick)....Pages 119-155
Performing Celebrity Chef (Kelsi Matwick, Keri Matwick)....Pages 157-185
Conclusion: Living Food Discourse (Kelsi Matwick, Keri Matwick)....Pages 187-191
Back Matter ....Pages 193-195