Food Culture Studies in India: Consumption, Representation and Mediation

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This book discusses food in the context of the cultural matrix of India. Addressing topical issues in food and food culture, it explores questions concerning the consumption, representation and mediation of food. The book is divided into four sections, focusing on food fads; food representation; the symbolic valence of food; modes and manners of resistance articulated through food. Investigating consumption practices in both public and ethnic culture, each chapter introduces a fresh approach to food across diverse literary and cultural genres. The book offers a highly readable guide for researchers and practitioners in the field of literary and cultural studies, as well as the sociological fields of food studies, body studies and fat studies.


Author(s): Simi Malhotra, Kanika Sharma, Sakshi Dogra
Publisher: Springer Singapore
Year: 2021

Language: English
Pages: 163
City: Singapore

Acknowledgements
Introduction
Part I: Food Fads: Food and Public Culture
Part II: Narrating Nourriture: Food in Literature
Part III: Visual Victuals: Food in Film, Animation and Comic Strips
Part IV: Of the Colonial and the Culinary: Food, the Folk and Registers of Resistance
Contents
Editors and Contributors
Part IFood Fads: Food and Public Culture
1 Food Substitutes, Health Supplements and the Geist of Fitness
Introduction
Theorizing the Consumptive Body
Fitness, Gyms and Health Supplements
Conclusion
References
2 Fast Food and Fatness in Popular Media: Interrogating the Link
Fast Food as a Convenient Target
“You Can’t Deny These Links”: Super Size Me and American Anxiety
“Burger Kids” Versus Traditional Diets: Fast Food and Nostalgia in News Media About India
Conclusion
References
Part IINarrating Nourriture: Food in Literature
3 Accio FOOD!: Food and Its Magical Properties in Cartoons and Fantasy Literature
References
4 Who Eats Whom?: Transcending the Real Purpose Behind Food Events in Children’s Literature (If Any!) Through Nonsense Literature
Literary Nonsense: Beginnings, Content and Intent
(Literary) Nonsense and India
Reading the Texts
Conclusion
References
5 What Do You Want for Dinner, Honey?: The Subversive Power of Food
References
6 Food, Love and the Self in Indian Women’s Poetry in English
References
7 Food for Thought-Feeling: Studying Taste’s Affective Function in Bulbul Sharma’s The Anger of Aubergines
References
Part IIIVisual Victuals: Food in Film, Animation and Comic Strips
8 “Luca Brasi Sleeps with the Fishes”: The Gastromythology of The Godfather Trilogy
The Rasas We Cannot Refuse
The History and Hermeneutics of Gastromythology
Fasts and Fratricides
Conclusion
References
9 Chocolate and the Holly Factory: Analysing the “Role” of Chocolate in Select Films from Hollywood
Introduction
Chocolate and Advertising: The Indian Context
The Relationship Between Chocolate and Hollywood
Conclusion: The Journey of Chocolate and Its Image in India
References
10 The Anatomy of Obesity: Cartman and the Economy of Consumption in South Park
References
11 Eat, Sleep and Dream Trilogy in Garfield and Calvin and Hobbes
References
Part IVOf the Colonial and the Culinary: Food, the Folk and Registers of Resistance
12 Feeding Workers in Colonial India 1919–1947
Work in Nutrition Discourse in India: The Question of Efficiency and Gender
The Perception of Food Problems in Industrial Setting: The Example of Tata Iron and Steel Company
The Idea of Workers’ Welfare and Its Discontents
Consequences During World War II
Conclusion
References
13 Of Khaar, Pithaa and Aitaa’r Posola: Exploring the Folk Aesthetics and the Erotic in Assamese Food
References
14 Hunger Games: Politics of the Ema Market, the Kitchen and Protest in Manipur
Ema Keithel and the Women’s War
Hunger Strike to Live
Women’s Role in the Kitchen Politics
Conclusion
References
15 Food for Soul, “Soul” for Food: The Tale of Blacks Told Through Soul Food
Introduction
Food and Kitchen
Soul Food
Conclusion
References