Author(s): Mike Michalowicz
Publisher: Penguin Random House LLC
Year: 2020
Language: English
Pages: 227
City: New York
Also by Mike Michalowicz
Title Page
Copyright
Dedication
Contents
Epigraph
Introduction
Chapter 1: The Business Owner’s Compass
You Can’t Get Out of the Woods on Instinct Alone
The Business Hierarchy of Needs
What We Believe May Not Be True
Chapter 2: Find It and Fix It
Find It
The FTN Analysis in Practice
How to Determine if You Got It Right
Fix It
Chapter 3: Establish Predictable Sales
Need #1: Lifestyle Congruence
Need #2: Prospect Attraction
Need #3: Client Conversion
Need #4: Delivering on Commitments
Need #5: Collecting on Commitments
Chapter 4: Create Permanent Profit
Need #1: Debt Eradication
Need #2: Margin Health
Need #3: Transaction Frequency
Need #4: Profitable Leverage
Need #5: Cash Reserves
Chapter 5: Achieve Organizational Order
Need #1: Minimized Wasted Effort
Need #2: Role Alignment
Need #3: Outcome Delegation
Need #4: Linchpin Redundancy
Need #5: Mastery Reputation
Chapter 6: First Get, Then Give
Comparison Versus Contribution
Chapter 7: Evolve from Transaction to Transformation with Impact
Need #1: Transformation Orientation
Need #2: Mission Motivation
Need #3: Dream Alignment
Need #4: Feedback Integrity
Need #5: Complementary Network
Chapter 8: Spark Your Company’s Forever Legacy
Need #1: Community Continuance
Need #2: Intentional Leadership Turn
Need #3: Heart-based Promoters
Need #4: Quarterly Dynamics
Need #5: Ongoing Adaptation
Conclusion: You Can and You Will
Acknowledgments
Founding Fixers
FTN Glossary
Worksheets
About the Author
