This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business.
Author(s): Mohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi
Series: SpringerBriefs in Business
Publisher: Springer
Year: 2023
Language: English
Pages: 93
City: Singapore
Contents
About the Authors
Abbreviations
List of Figures
List of Tables
1 Introduction
1.1 The Conceptual and Operational Differences Between MO and EMO
1.2 Overview of Theoretical/Conceptual Studies on EMO
References
2 Research Methodology
2.1 Eligibility Criteria
2.2 Coding Schema
2.3 Literature Search
2.4 Optimization Process
References
3 Theoretical Assessment
References
4 Methodological Assessment
References
5 Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship
5.1 Patterns of EMO Modelling
5.2 Outline of the Description/Content Analysis
5.2.1 EMO (Export Market Orientation)
5.2.2 Antecedents
5.2.3 Relationship (Antecedent to EMO)
5.2.4 Moderators (in Between Antecedent and EMO Activities)
5.2.5 Moderating Relationship (Between Antecedents and EMO)
5.2.6 Outcomes (Export Performance)
5.2.7 Relationship Types from EMO to Export Performance
5.2.8 Moderators (in Between EMO Activities and Performance)
5.2.9 Moderation Relationship Observed on EMO and Export Performance
5.2.10 Mediators (in Between EMO Activities and Performance)
5.2.11 Mediation Relationship Between EMO and Export Performance
5.2.12 Interplay of EMO Elements
References
6 Future Research, Implication, Limitation and Conclusion
References
