Business education and executive development has been one of the most fascinating industries in the world and the fastest growing segment of higher education over the past decades. Today, it is experiencing change on a scale unprecedented since the foundation of the first business schools in the early 20th Century, both due to changes in the corporate environment and also due to the impact of the COVID-19 pandemic across all industries. In this context how do you create world-class educational and training institutions that can cope with those challenges, and be rigorous, vocationally relevant and suited to the corporate growing needs in this new fluid world? And how do you combine the very best of traditional academic values with new learning technologies to create an educational model that is fit to compete in the global economy, threatened today by populism, nationalism and economic turmoil?
Yet, as daunting as it is, some institutions have already made significant progress in the journey.
In this book Santiago Iñiguez de Onzoño, President of IE University, and Peter Lorange, former President of IMD, bring together contributions from leading figures from some of the world’s major universities. They share their experiences in addressing some of the challenges that the industry faces today, such as diversity and inclusion, employability, the role of AI and the advent of innovative new platforms. Packed with case studies of successful initiatives in business education and executive training, this is a truly visionary book. Authors anticipate future trends and share their in-depth knowledge of what it takes to build world-class educational providers – and their vision of higher education in the future.
Author(s): Santiago Iñiguez, Peter Lorange
Publisher: Palgrave Macmillan
Year: 2021
Language: English
Pages: 329
City: Cham
Foreword
Introduction: Business Education in Times of Disruption and Resilience
Our World Has Changed Abruptly
A New Learning Environment
Structure of the Book
Contents
Editors and Contributors
About the Editors
Contributors
List of Figures
List of Tables
Part I Values and Purpose
1 Rethinking Executive Education for the Virtual World
Rethinking Leadership Development for a Hybrid World
Rethinking the Purpose of Executive Education
References
2 Megatrends Impacting Higher Education After the Pandemic
Demographic Changes
Climate Change and Sustainability
Globalization
Digitalization
Toward a Creative Leader
Essential Traits of the New Leaders
The Role of Creativity
Bibliography
3 The Enlightened Executive: Management and the Humanities
Executive Summary
The Academic Evolution of Management. From the Social Sciences to the Humanities
References
4 Business Schools as Catalysts for Sustainable Development
Explore and Articulate Purpose
Diversify Research Approaches
Create Opportunities for Action
Empower Local Initiative
Connect Across Sectors and Silos
References
5 Executive Education 2.0 Coming Right Up
Enlarge the Variety of Offerings (Law of Requisite Variety)
Pay Attention to the Infinite Need for Upskilling
Use Your Strengths in Human Skills Development
Postscript About Business Schools
References
6 Perennial Insights from Peter Drucker
Management—A Vital Role in Society
The ‘Why’ as the Starting Point
Performance: The Litmus Test for Any Organization
Self-Renewal Through Abandonment
Seeing Reality and the Future That Has Already Arrived
The Power of Metaphor
Management and Leadership
A Vision to Strive For: The Entrepreneurial Society
Management at the Crossroads
7 The Role of Business Education in Supporting the Future of Work
Trends Reshaping the Workforce
Digitization
Automation and Shifting Work Arrangements
Hybrid and Remote Work
Empowerment of Teams
Digital Transformation, with a Focus on Talent
Human Leadership
An Emphasis on Well-Being and Vitality
The Implications of These Trends for the Workforce
A Shift in Needed Jobs and Skills
The Need for Ongoing Development and Well-Being
The Essential Role of Business Education
Conclusion
References
8 The Innovative Ecosystem
Developing Talent in Today’s Organizations
Bridging Innovation and Management
Market Focus and Global Scope
The Future of Executive Education
The Impact of Technology on Training and Development
Leaders as Teachers
The Role of Business Schools
Challenges for Companies in the Post-Pandemic World
Future Leadership Models
9 AACSB: Paving New Ways in Business Education
The Impact of the Pandemic on Organizations
The Main Challenges for Business Schools
Non-Degree Offerings and Stackable Courses
Navigating Disruptions in Education
The Impacts on Business School Accreditation
Looking to the Future
Purpose-Driven Leaders: The Role of Tomorrow’s CEOs
10 Traditional Corporations Going Green: Yara
11 Diversity and Inclusion: Banco Santander
The Rise of a Global Talent Market
Pros and Cons of Teleworking
#ThePlaceToBeYourself
Era of Inclusive Leadership
12 Reinventing Public Service: US Postal Service
The Social Mission of the USPS
The USPS Business Model
A Company with a Purpose
Changes During the Pandemic
In-Company Training Programs
The Future of Postal Services
Part II The Renaissance of Business Schools
13 Abracadabra: How Technology-Enhanced Education Personalizes Learning
The New Liquid Education
The Stages of Technological Disruption in Higher Education
The New Liquid Environment Boosts the Personalization of Education
What Makes Hybrid Formats Different?
Learning to Survive in the Artificial Intelligence Age
The Role of the Teacher Is Pivotal
Conclusion: Education Must Remain a Journey
14 The MBA Is Dead: Long Live the MBA
In Search of the Perfect MBA
The Full Value Proposition of the Learning Process and of an MBA Program
MBA Content and Learning Goals Prior to the COVID-19 Pandemic
Prevailing Body of Knowledge
How Mature Is the MBA as a Program?
Internationalization Amid the New Normality
15 Covid-19: Organizational Responses to Societal and Business Challenges
Societal Values
Management Challenges and Business Opportunities
Business Models
The Future of Work
Family-Owned Firms
Concluding Remarks
References
16 Reimagine Executive Education
Intro
The Challenges for the Next Gen Exec Ed Programs
Toward Implementation
Conclusions
Websites
17 Bridging Academia and Business: Mazars
Focusing on the Young Generations
Elaborating on Mazars’ DNA
What Is Good Management?
How to Encourage Younger Generations to Engage with Their Company
Can We Change the Attitudes of Generation Z?
What Makes a Great CEO?
18 Executive Education in Southeast Asia: Asian Institute of Management
19 Learning to Learn: PWC
The Main Challenges Facing Big Corporations
The Experience at Duke CE
The Role of Universities in Executive Education
After the Pandemic
The Role of CLOs
Three Pieces of Strategic Advice
Reference
20 International Campuses Abroad: The University of Southampton Malaysia
The Impact of the Pandemic on South Asian Universities
Challenges for Business Schools After the Pandemic
Certificates, Badges and Stackable Courses
Future Technological Advances in Education
The Evolution of Executive Education
How Accreditation Agencies Can Help Drive Innovation
The Future of Southampton Malaysia
The Role of Deans and Academic Managers
21 Transforming Organizations: Haier
Part III Innovation: Formats, Methods, Platforms
22 Using the Pandemic to Reset Executive Programs
Functional Programs: Migrate Online But Differentiate
General Management Programs: Focus on the Job of the General Manager
Custom Programs: Cooperate to Address Difficult Dilemmas
Conclusion
23 Post-Pandemic Architecture and Education
24 How the Pandemic Has Demonstrated the Importance of System Leadership in Executive Education
Introduction
Why Learn About System Leadership?
What Is System Leadership?
How the Pandemic Has Demonstrated the Importance of System Leadership
How to Learn About System Leadership?
Executive Education for the Future
25 Executive Education Post-Pandemic: Some Reflections on the Role of Technology-Mediated Interactions Going Forward
TMIs Enable a Greater Percentage of F2F Than We Thought
TMIs Enable Us to Do Things That We Simply Could Not Do as Well in F2F Programs
Our Vision for the Future, Including a Few Questions, Caveats and Concerns
A Quick Note on “Hybrid Programs”
Some Questions and Concerns
Wrap-Up
26 Executive Education for Family Owned Portfolio Corporations: Needs and Challenges
Introduction
Why Is Executive Education Important to Corporations?
Why Is Executive Education Specifically Important for Family Owned Portfolio Companies?
What Are the Needs of the Family Owned Portfolio Business? What Are the Challenges?
Some Suggestions for Finding the Right Executive Education Program
Conclusion
27 Learning Analytics: A Science in Rapid Expansion That Is Shaping the Future of Education
How the Covid-19 Pandemic Has Accelerated the Implementation of Learning Analytics
An Acceleration of the Digitalization of Education: More Relevant Data to Process
Amplifying Learning Environments: The Value of Mixing Synchronous and Asynchronous Models. More Flexibility
Different Uses of Learning Analytics
Enhancing the Learning Process and Student Success
Improving and Updating Courses
Learning Analytics: The Future and Some Challenges
References
28 Learning Platforms: edX
The Vision for edX
From MOOCs to Educational Platforms
Micro Credentials and Stackable Courses Complement Traditional Degrees
Engagement of Participants in MicroMasters
The Post-Pandemic World of Education
How Technology Will Next Impact on Education
The Role of the Professor in the New Learning Process
Lifelong Learning
Obstacles to Reforms
Teleworking
Who Will Be the Next Disruptor in Technology-Based Education?
The Future of edX
29 Enhancing Social Reach: OpenClassrooms
The Impact of the Pandemic on Online Learning
The Value Added of OpenClassrooms
Demand for Online Programs After the Pandemic
The Freemium Model
Evolution of Online and Degree Programs
Badges, Certificates and Degrees
How Demand for Education Will Evolve After the Pandemic
New Developments in Technology-Enhanced Education
Training Senior Management Using Hybrid Formats
The Future of OpenClassrooms
Reference
30 Chinese Executive Education in Perspective: CKGSB’s Innovations in Business Education
“Top-of-the-Pyramid” Approach
A Global Ecosystem Fueling Economic Disruptions
The Humanities in Business Education
Social Responsibility and Social Innovation
CKGSB’s Challenges and Areas for Growth
