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Evil by Design: Interaction design to lead us into temptation

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Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work.

Author(s): Chris Nodder
Publisher: Wiley
Year: 2013

Language: English
Pages: 320
Tags: Библиотека;Компьютерная литература;Веб-дизайн;