Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and private sectors. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences; destination weddings; carnivals; food and art festivals; music festivals and concerts; cultural and traditional events; religious and spiritual gatherings; sports events; and more.
The authors, from various parts of Asia, give illustrative examples from various countries, such as India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are those from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in Event Tourism in Asian Countries: Challenges and Prospects cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities.
Addressing the issues, challenges, and future of event tourism and management, this new volume will valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.
Author(s): Shruti Arora, Anukrati Sharma
Publisher: Apple Academic Press
Year: 2022
Language: English
Pages: 341
City: Palm Bay
Cover
Half Title
Title Page
Copyright Page
Table of Contents
Contributors
Abbreviations
Preface
Chapter 1: Event Tourism: Prospects and Trends
Chapter 2: Main Tendencies of Historical and Cultural Tourism Development in Uzbekistan
Chapter 3: Event Tourism in Turkey
Chapter 4: Tribal Fair and Festival: Context, Examples, and the Interpretation of Technology
Chapter 5: The Impact of Modernization on Malay Weddings
Chapter 6: Events Tourism in the Eye of the COVID-19 Storm: Impacts and Implications
Chapter 7: Business Tourism and Economic Impacts: Evidence from the Malaysian Business Events Industry
Chapter 8: The Effect of Traditional and Modern Events on Students’ Psychology and Well-Being: A Case Study on ALLEN
Chapter 9: Travel and Tourism Competitiveness and Cultural Tourism Events in Sri Lanka
Chapter 10: Future of Food Tourism in India: A Psychographic Overview
Chapter 11: Social Media Transforming Tourist Behavior
Chapter 12: Mega-Events Tourism and Sustainability: A Critique
Chapter 13: Local Economic Incentives of Art Events: A Case Study of Kochi–Muziris Biennale
Chapter 14: Role of Event Tourism in Economic Development
Chapter 15: Role of Host Communities in Indigenous Cultural Events and Tourism Interactions: Challenges Toward Imaging the Event Located at Little-Known Destinations
Chapter 16: World Nomad Games as an Emerging Large-Scale Event and Its Role for Tourism Development in Kyrgyzstan
Chapter 17: Participation and Role of Women in Events and Festivals: A Study on the Contributions of Women in Revitalizing and Sustaining the Folk Potential of Fairs and Festivals in India
Chapter 18: Prospects and Challenges of Event Tourism in Bangladesh—Post-COVID-19
Chapter 19: Challenges for Community Engagement in Event Tourism: A Case Study of Bundi Utsav of Rajasthan, India
Chapter 20: Digital Platforms and Future Challenges of Tourism in Asian Countries
Chapter 21: The Future of Event Tourism: Path for Sustainable Growth Toward 2030
Index
