From parades, sporting events, and black-tie galas to political rallies, product-release parties, and anniversary celebrations, this is the definitive guide to event photography. With the recent advent of relatively inexpensive digital cameras, consumers are becoming increasingly proficient at capturing important moments on their own. In order to save their business and stay in front of the curve, professional photographers must proactively build their businesses by initiating new contacts, selecting the best equipment for each job, and enhancing their marketing and promotional skills. Detailed information on how to be successful before, during, and after the event—including proper professional etiquette, lighting and posing options, and snapping unobtrusive action shots—is included as well advice on working with both the images and client after a job.
Author(s): William B. Folsom, James P. Goodridge
Year: 2008
Language: English
Pages: 128
Tags: Библиотека;Досуг;Фотография;Коммерческая фотография;
Contents......Page 6
Preface......Page 4
A Positive Outlook......Page 9
Web Site......Page 11
E-Mail......Page 12
Advertisements......Page 13
At an Event......Page 14
Failures......Page 16
Summary......Page 17
Web Sites......Page 18
Telephone......Page 21
On-Site Visits......Page 22
Support Information......Page 24
Follow-Up......Page 25
3. Equipment Requirements......Page 27
Medium Events......Page 28
Large Events......Page 30
Other Essentials......Page 34
Preparations......Page 35
Planning and Execution......Page 36
Anniversaries......Page 37
Bar and Bat Mitzvahs......Page 40
Birthday Parties......Page 41
Business Mixers......Page 42
Corporate Functions......Page 44
County Fairs and Local Events......Page 45
Festivals......Page 46
Galas......Page 48
Golf Tournaments......Page 50
Holiday Parties......Page 52
Military Ceremonies......Page 53
Parades......Page 58
Political Events......Page 59
Product Releases......Page 60
Retirement Parties......Page 61
Ribbon Cuttings......Page 62
Rodeos......Page 63
Sporting Events......Page 64
VIP Events......Page 67
Begin by Talking......Page 68
Have a Good Contract......Page 69
On-Site Strategy......Page 71
The Right Equipment......Page 73
Flash Equipment......Page 74
Camera Equipment......Page 75
Flash......Page 76
Common Problems with Flash......Page 80
7. Shooting for the Gold......Page 84
What Makes a Great Shot?......Page 85
What Makes an Outstanding Shot?......Page 86
Anticipating Action......Page 88
Ambushed!......Page 89
Dealing with Backgrounds......Page 90
Reflective Surfaces......Page 92
Can’t See You......Page 93
Dealing with Disasters......Page 94
After the Event......Page 95
Backup......Page 97
Different Shooting Style......Page 98
Generating Contacts......Page 99
Processing RAW Images......Page 100
Transmitting Images......Page 101
Picking the Right Ones......Page 103
Producing Proof Sheets......Page 104
Saving the Files......Page 105
You Print and Distribute......Page 106
Your Fulfillment Center Prints and Distributes......Page 107
Don’t Knock Your Competition......Page 108
Don’t Drink......Page 109
Don’t Flirt with the Guests......Page 110
Lose the Attitude......Page 111
Keep in Touch......Page 112
Effective Use of Your Images......Page 113
Building an Event-Specific Portfolio......Page 114
Expanding Your Client Base......Page 116
14. Conclusion......Page 117
Focus on What’s Available......Page 118
Take Your Time......Page 119
Frequently Used Terms......Page 120
Index......Page 124
