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European Journal of Marketing :Trust: current thinking and future research

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Author(s): David C. Arnott and David Wilson
Publisher: Emerald Group Publishing Limited
Year: 2007

Language: English
Pages: 265

Cover......Page 1
CONTENTS......Page 2
EDITORIAL REVIEW BOARD......Page 5
Trust – current thinking and future research......Page 6
The nature of trust in brands: a psychosocial model......Page 13
An analysis of antecedents and consequences of trust in a corporate brand......Page 24
Trust and reliance in business relationships......Page 41
Explaining buyers’ responses to sellers’ violation of trust......Page 58
The impact of psychological contracts on trust and commitment in supplier-distributor relationships......Page 78
Trust in buyer-seller relationships: the challenge of environmental (green) adaptation......Page 98
Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships......Page 142
Interpersonal trust between marketing and R&D during new product development projects......Page 171
Role of electronic trust in online retailing......Page 198
Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions......Page 228