Many conferences and training events are organized by individuals who have little experience of doing so. Some have the task thrust upon them without being offered adequate training, and have little idea of the time, experience and care needed to plan and manage events effectively -- leading to dissatisfied delegates and costly mistakes.
The authors of this book draw upon their extensive experience of organizing numerous events around the world, and have compiled an engaging, accessible, step-by-step guide to planning a conference or event, addressing all the traps and pitfalls so you don't have to.
It is packed with practical tips, guidelines, case studies, action checklists and useful sample material and covers all the key areas involved in organizing an event, including: managing, planning, contingency planning, targeting, costing and budgeting, administeration, assuring quality of content, evaluating, disseminating and ensuring continuity.
Whether you are a newcomer to organizing conferences or events or a seasoned professional wanting to brush up on your skills, this book will be an invaluable resource.