Emotional Engineering: Service Development

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In an age of increasing complexity, diversification and change, customers expect services that cater to their needs and to their tastes. Emotional Engineering describes how their expectations can be satisfied and managed throughout the product life cycle, if producers focus their attention more on emotion.

Emotion plays a crucial role in value recognition, but it is also important for team work, which extends beyond human-human to human-machine and human-environment to enable people to cope with frequently and extensively changing situations. Emotional Engineering proposes the development of services beyond product realization and the creation of value on a lifetime, not just a one-off, basis. As emotion is very much multidisciplinary, chapters cover a wide range of topics that can be applied to product development, including:
• emotional design in the virtual environment;
• shape design and modeling;
• emotional robot competence; and
• affective driving.

Emotional Engineering is intended to provide readers with a holistic view of its research and applications, enabling them to make strategic decisions on how they can go further beyond product realization. It is recommended for all pioneers in industry, academia and government, who are trying to work with their customers to create value.

Author(s): Shuichi Fukuda (auth.), Shuichi Fukuda (eds.)
Edition: 1
Publisher: Springer-Verlag London
Year: 2011

Language: English
Pages: 395
Tags: Engineering Economics, Organization, Logistics, Marketing; Production/Logistics; Computers and Society; Engineering Design

Front Matter....Pages i-xviii
Emotion: A Gateway to Wisdom Engineering....Pages 1-20
SHOJI: A Communication Terminal for Sending and Receiving Ambient Information....Pages 21-38
A Mixed Reality-based Emotional Interactions and Communications for Manufacturing Skills Training....Pages 39-61
Exploitation of Designers and Customers’ Skills and Creativity in Product Design and Engineering....Pages 63-85
A Study on the Relationships Between Drivers’ Emotion and HUD Image Designs....Pages 87-101
Emotional Design in the Virtual Environment....Pages 103-117
Emotional Robot Competence and Its Use in Robot Behavior Control....Pages 119-142
Shape Design and Modeling with 1/ f Fluctuation Characteristics....Pages 143-159
Human-entrained Embodied Interaction and Communication Technology....Pages 161-177
Personal Cognitive Characteristics in Affordance Perception: Case Study in a Lobby....Pages 179-206
Emotion-oriented Human–Computer Interaction....Pages 207-221
BROAFERENCE: A Prototype of an Emotion-based TV Quality Rating System....Pages 223-245
Shape Evaluation Properties in Real Space and Virtual Space....Pages 247-261
Affective Driving....Pages 263-274
Approximate Multi-objective Optimization of Medical Foot Support....Pages 275-287
Kansei Quality in Product Design....Pages 289-310
Emotion in Engineering Design Teams....Pages 311-326
Measurement of Wakuwaku Feeling of Interactive Systems Using Biological Signals....Pages 327-343
Footwear Fitting Design....Pages 345-363
Psychological Teamology, Emotional Engineering, and the Myers–Briggs Type Indicator (MBTI)....Pages 365-375
Designing Emotional and Creative Motion....Pages 377-387
Back Matter....Pages 389-395