Electronic Value Exchange: Origins of the VISA Electronic Payment System

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Although those born after the 1990s might never have known a time without them, payment cards and the electronic and computing networks they activate went through an explicit process of creation and adoption—a process which actively shaped these ubiquitous systems into what they are today. To understand why these systems ended up the way they did, one first needs to understand their origins, and how decisions made in their early years fundamentally shaped the way they evolved.

Electronic Value Exchange recaptures the origins of one of these systems in particular: the electronic payment network known as VISA. The book examines in detail the transformation of the VISA system from a collection of non-integrated, localized, paper-based bank credit card programs into the cooperative, global, electronic value exchange network it is today. Following an introductory chapter that sets the context, chapters adhere roughly to chronological order, building the story in a logical fashion.

Topics and features:

  • Provides a history of the VISA system from the mid-1960s to the early 1980s, charting the design, creation and adoption of the system during its foundation years and most prolific period of innovation
  • Presents a historical narrative based on research gathered from personal documents and interviews with key actors who designed, built, and participated in the VISA payment system
  • Investigates, for the first time, both the technological and social infrastructures necessary for the VISA system to operate
  • Supplies a detailed case study, highlighting the mutual shaping of technology and social relations, and the influence that earlier information processing practices have on the way firms adopt computers and telecommunications
  • Examines how “gateways” in transactional networks can reinforce or undermine established social boundaries, and reviews the establishment of trust in new payment devices

This insightful work will be of interest to researchers from a range of disciplines, from historians of technology, business and finance, to economists and sociologists, as well as the general reader. The use of academic jargon is kept to a minimum, and brief explanations are provided of useful concepts from science and technology studies for the benefit of those without a background in this field.

Dr. David L. Stearns is an adjunct lecturer in history at Seattle Pacific University, Seattle, USA. Prior to his return to academia, he was a software developer and designer for nearly twenty years.

Author(s): David L. Stearns (auth.)
Series: History of Computing
Edition: 1
Publisher: Springer-Verlag London
Year: 2011

Language: English
Pages: 240
Tags: History of Computing; Computer Appl. in Administrative Data Processing; Computer Communication Networks; Performance and Reliability; Computers and Society; Management of Computing and Information Systems

Front Matter....Pages I-XXVII
Setting the Stage: Money, Credit, and Payments in America....Pages 1-28
Associating: Dee Hock and the Creation of the Organization....Pages 29-51
Crafting the Social Dynamics: Staffing, Operating Regulations, and Advertising....Pages 53-69
Automating Authorization: BASE....Pages 71-90
Automating Clearing and Settlement: BASE II and III....Pages 91-108
Expanding the System: Organizational and Technical Growth....Pages 109-134
Automating the Point of Sale: Encoding Standards and Merchant Dial Terminals....Pages 135-156
Challenging Conceptual Barriers: EFT and the Debit Card....Pages 157-178
Negotiating Roles: Controversies and the End of an Era....Pages 179-198
Conclusions: Toward a General Sociotechnical History of Payment Systems....Pages 199-217
Back Matter....Pages 219-240