This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
Author(s): Craig Standing
Publisher: Palgrave Macmillan
Year: 2009
Language: English
Pages: 227
Contents......Page 6
List of Tables and Figures......Page 8
Notes on the Contributors......Page 10
1 Online Retailing, Electronic Marketplaces and Electronic Collaboration......Page 14
Part 1 Online Retailing......Page 22
2 Matching E-tailing Strategies to Customers’ Behaviour: Three Levels of Interaction......Page 24
3 The Customer Perspective of E-Service Quality: An Empirical Study......Page 49
4 Consumer Value within a Click-and-Mortar Construct......Page 75
5 A Framework of Two Tiers to Enhance Trust in Recommender Systems......Page 97
Part 2 Knowledge Sharing and Electronic Collaboration......Page 116
6 Barriers to Electronic Clustering......Page 118
7 Assessing the Value of Knowledge: A Knowledge Market Perspective......Page 134
Part 3 Electronic Marketplaces and Portals......Page 144
8 The Relationship Between Electronic Marketplace Strategy and Structure......Page 146
9 The Use and Perception of E-marketplaces: An Institutional Perspective......Page 173
10 Designing Community into an E-Marketplace......Page 187
11 The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME E-Commerce Adoption......Page 203
I......Page 226
W......Page 227
