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Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation

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Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation is the first book to provide small businesses with a holistic approach to implementing their Web presence through identification of Web site content that matches their business strategy. A valuable read for small business owners as well as academicians and researchers, this book connects the various issues involved in the planning and execution of successful Web sites for small businesses.

Author(s): Stephen Burgess, Carmine Sellitto, Stan Karanasios
Series: Advanced Topics in Global Information Management
Edition: 1
Publisher: Information Science Reference
Year: 2008

Language: English
Pages: 353

Title......Page 2
Table of Contents......Page 5
Foreword......Page 10
Preface......Page 14
Introduction......Page 28
Web Presence Lessons for Small Businesses......Page 54
Readiness for a Web Presence......Page 79
Business Strategy and Planning......Page 105
Web Presence Strategy and Content......Page 140
Web Presence Hosting......Page 168
Website Design......Page 195
Web Presence Promotion......Page 224
Web Presence Governance......Page 250
Evaluating Web Presence Success......Page 280
A Look at the Future......Page 302
What Led us Here?......Page 329
About the Authors......Page 349
Index......Page 351