Effective Advocacy: Lessons from East Asia's Environmentalists

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An examination of successful environmental advocacy strategies in East Asia that shows how advocacy can be effective under difficult conditions.

The countries of East Asia--China, Japan, South Korea, and Taiwan-- are home to some of the most active and effective environmental advocates in the world. And the governments of these countries have adopted a range of innovative policies to fight pollution and climate change: Japan leads the world in emissions standards, China has become the word's largest producer of photovoltaic panels, and Taiwan and Korea have undertaken major green initiatives. In this book, Mary Alice Haddad examines the advocacy strategies that persuaded citizens, governments, and businesses of these countries to change their behavior.

Author(s): Mary Alice Haddad
Series: American and Comparative Environmental Policy
Publisher: MIT Press
Year: 2021

Language: English
Pages: 288
City: Cambridge

Contents
Series Foreword
Acknowledgments
1. Introduction: Environmental Advocacy and Policymaking
Environmental Advocacy and Policymaking
Research Design
Overview of the Book
2. Environmental Advocacy Strategies That Work
Environmental Advocacy around the World
Patterns of Environmental Advocacy around the World
Patterns of Advocacy Success
Regime Type and Successful Advocacy
Conclusion
3. The Connected Stakeholder Model: How Advocates Influence Policy
Assumptions of Pluralist-Based, Multistakeholder Policymaking Models
Assumptions of Advocacy Coalition Framework Policymaking Models
Assumptions of the CSM (Network-Based, Multi-interest Policymaking)
CSM and Advocacy Strategies
Benefits and Limitations of the Model
4. Environmental Politics in East Asia
Environmental Movements in East Asia
Japan
Taiwan and South Korea
China
Patterns of Environmental Activism in East Asia
Conclusion
5. Make Friends on the Inside: Cultivate and Empower Allies
Which Friends on the Inside Should Advocates Cultivate?
How to Access Policymakers
How to Make and Empower Friends on the Inside
Be Useful
Hire Retired Bureaucrats
Keep in Touch
Give Credit to Allies
How to Scale: Empower and Support Your Friends
Conclusion
6. Make It Work Locally: Local Models, Global Solutions
Citizens’ Green Seoul Committee: Scaling Success through Institutionalization
Antipetrochemical Protests in Taiwan: Scaling Success through Incremental Innovation
26 Degree Campaign in Beijing: Scaling Success by Seizing a Political Opportunity
KitaQ Composting Network: Scaling Success through Transnational Networking
Conclusion
7. Make It Work for Business: Crafting Win-Win-Win-Win Outcomes
Business Takes the Lead
Proenvironmental Policies Reduce Costs: Walmart in China
Proenvironmental Policies Generate New Value: Toyota
Scaling Probusiness Environmental Action
Eco-labeling
Green Finance
Government Policies
Conclusion
8. Make It Matter: Using Art to Engage the Heart and the Imagination
Art as Effective Advocacy: How It Works
Make the Invisible Visible
Make the Environment Culturally and Socially Important
Capture the Imagination
Connect Communities
Scaling Art Advocacy: Expanding the Effect of Art Advocacy
Go Viral
Hit the Road
Cultivate Local Art
Conclusion
9. Be a Game Changer
Ma Jun and the Institute of Public and Environmental Affairs: Building a Collaborative, Proenvironmental Policy Ecosystem
Koike Yuriko and Cool Biz: Cultural Innovation to Benefit the Climate and the Economy
Jeong Mincheol, Kim Hyungsoo, and Tree Planet: Social Entrepreneurs Reforest the Planet (and Make Peace along the Way)
Conclusion: Transforming a Zero-Sum Game into a Positive-Sum Game
Conclusion: Replenishing the Commons
Implications for Policymakers
Implications for Advocates
Implications for Scholars
Effective Advocacy and Replenishing the Commons
Appendix A: Interviews
Appendix B: Datasets
Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Conclusion
Appendix B
References
Index