GoalsCourse participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.
AudienceCustomers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
SAP consultants and partners
PrerequisitesEssentialSAPCRM Overview of the SAP CRM solution
CR100 CRM Customizing Fundamentals
RecommendedKeines
Course based on software releaseSAP CRM 7.0 EHP1
SAP ERP Central Component 6.0 EHP5
ContentOverview of marketing management in SAP CRM
Marketing Plans and campaign management
Working with marketing projects
Preparation and Execution of campaigns
Segmentation of business partners
Marketing attributes
Creating target groups
Creating personalized e-mails
Marketing Product Proposals
Lead Management and Surveys
Campaign automation
External List Management
Special Functions and Features in campaign management
Couponing
NotesThis course is based on the functions contained in SAP's SAP CRM solution. It does not contain functions that relate to SAP industry solutions.
This training is for Innovations 2010 which includes ERP 6.0 EhP5, CRM 7.0 EhP1, SRM 7.0 EhP1, SCM 7.0 EhP1, and NetWeaver 7.02. This software is not yet in unrestricted shipment. The software is still in the SAP Ramp-Up phase, and your company must be nominated as an official SAP Ramp-Up customer according to the applicable processes prior to getting access to this particular software version. For more information about the ramp-up process and conditions for participation, see SAP Service Marketplace: http://service.sap.com/rampup
Related CurriculaSAP CRM: Schlüsselbereiche CRM Enterprise
SAP Trade Promotion Management
CRM Enterprise
Business Process Courses for Supply Chain
