Author(s): Deirdre McCloskey
Edition: 2
Publisher: Waveland Press
Year: 2000
Language: English
Pages: 106
City: Long Grove, Illinois
Contents (vii)......Page 6
Preface (ix)......Page 8
Why You Should Not Stop Reading Here (1)......Page 10
1. Writing Is the Economist's Trade (3)......Page 12
2. Writing Is Thinking (6)......Page 15
3. Rules Can Help, But Bad Rules Hurt (8)......Page 17
4. Be Thou Clear; But for Lord's Sake Have Fun, Too (12)......Page 21
5. The Rules Are Factual Rather Than Logical (15)......Page 24
6. Classical Rhetoric Guides Even the Economical Writer (17)......Page 26
7. Fluency Can Be Achieved by Grit (20)......Page 29
8. Write Early Rather Than Late (22)......Page 31
9. You Will Need Tools (25)......Page 34
10. Keep Your Spirits Up, Forge Ahead (29)......Page 38
11. Speak to an Audience of Human Beings (33)......Page 42
12. Avoid Boilerplate (35)......Page 44
13. Control Your Tone (39)......Page 48
14. Paragraphs Should Have Points (44)......Page 53
15. Make Tables, Graphs, and Displayed Equations Readable (46)......Page 55
16. Footnotes Are Nests for Pedants (48)......Page 57
17. Make Your Writing Cohere (50)......Page 59
18. Use Your Ear (53)......Page 62
19. Write in Complete Sentences (55)......Page 64
20. Avoid Elegant Variation (56)......Page 65
21. Watch How Eac Word Connects with Others (58)......Page 67
22. Watch Punctuation (61)......Page 70
23. The Order Around Switch Until It Good Sounds (65)......Page 74
24. Read, Out Loud (68)......Page 77
25. Use Verbs, Active Ones (70)......Page 79
26. Avoid Words That Bad Writers Love (72)......Page 81
27. Be Concrete (78)......Page 87
28. Be Plain (80)......Page 89
29. Avoid Cheap Typographical Tricks (83)......Page 92
30. Avoid This, That, These, Those (85)......Page 94
31. Above All, Look at Your Words (86)......Page 95
If You Didn't Stop Reading, Join the Flow (88)......Page 97
Works Cited (91)......Page 99
Index (95)......Page 103
