Foreword by Rick Smolan
32-page color insert and black & white photos throughout
Perhaps the most important key to success for sellers on eBay is providing good photographs of their products. In eBay Photography the Smart Way , eBay expert Joseph Sinclair teams up with professional product photographer Stanley Livingston to give readers easy-to-follow instructions for taking better pictures, helping them show off their products to the greatest possible effect. Paving the way for higher profits, the book shows how to:
* shop for and buy a digital camera * shoot any kind of product * photgraph and display entire product inventories * create great thumbnails * process photos with image editors * use angles, lighting, studio props, and backgrounds * organize process and work flow
On eBay, better pictures mean higher sales. eBay Photography the Smart Way reveals how to take great photos that give customers the confidence to buy online what they can't see in person.
Author(s): Joseph T. Sinclair, Stanley Livingston
Publisher: AMACOM
Year: 2005
Language: English
Pages: 224
Tags: Библиотека;Компьютерная литература;Заработок в сети;
Cover......Page 1
eBay Photography the Smart Way......Page 2
Contents......Page 8
Acknowledgments......Page 14
Foreword......Page 16
Part I Introduction......Page 18
Introduction to Product Photography......Page 20
Camera Equipment......Page 21
Computer Equipment......Page 22
What We Cover In This Book......Page 23
Story ( Fiction)......Page 24
Purposes......Page 27
About the Authors......Page 28
Good Luck!......Page 29
Equipment......Page 30
Two Cameras or One?......Page 31
Megapixels......Page 32
Lens......Page 33
Memory......Page 34
Macro Capability......Page 35
Zoom Lens......Page 36
Manual Controls......Page 38
Auto Focus......Page 39
Light Metering......Page 40
Flash......Page 41
Remote Control or Self-Timer......Page 42
What Models?......Page 43
Other Requirements......Page 44
Tripod......Page 45
Sell Your Equipment......Page 46
Buy Your Equipment......Page 47
Software......Page 48
Image Editor......Page 49
Brightness and Contrast......Page 50
Resizing......Page 51
Software Illustrations......Page 52
Archive Viewers......Page 54
Summary......Page 55
Part II Photography Basics......Page 56
Traditional Photography......Page 58
ISO......Page 59
Shutter......Page 60
Aperture......Page 61
Coordination......Page 62
Automation......Page 63
Aperture Priority......Page 64
ISO......Page 65
How Do All of These Work Together?......Page 66
Conclusion......Page 68
Digital Photography......Page 70
Image Size......Page 71
White Balance......Page 73
Macro Photography......Page 74
Image Review......Page 75
Digital Zoom......Page 76
Summary......Page 77
Part III Product Photography Indoors......Page 78
Indoor Photography Basics......Page 80
Light......Page 81
Fluorescent Lights......Page 82
Flash......Page 83
Reflections......Page 84
Diffusion......Page 85
Studio Lights......Page 86
Tents......Page 89
Flash......Page 90
Placement......Page 91
Keep Notes......Page 92
The Handy Way......Page 93
What’s the Bottom Line?......Page 95
Sample Lighting Assemblies......Page 96
Background......Page 97
From Beginning to End......Page 99
Cameras......Page 102
First Rule Last......Page 104
Small Items - Macro Photography......Page 106
Tent with Incandescent Lighting......Page 107
Light Box......Page 108
CloudDome......Page 109
Macro Photography......Page 110
Summary......Page 111
Tabletop Items......Page 112
Incandescent Lights......Page 113
Fluorescent Lights......Page 115
All You Need......Page 116
Large Items......Page 118
In Place......Page 119
Conclusion......Page 121
Clothing......Page 122
Manikin Artifices......Page 123
Manikin-Like Displays......Page 124
Clothing Photography......Page 125
Reflective Items......Page 126
Daylight......Page 127
Glass......Page 128
Conclusion......Page 129
Graphics......Page 130
Posting......Page 131
Setup......Page 132
Summary......Page 133
Enhanced Presentations......Page 134
BookmarkTitle:......Page 0
Manikins......Page 135
Coat Hangers......Page 136
Summary......Page 137
Part IV Product Photography Outdoors......Page 138
Photography Outdoors......Page 140
Products......Page 141
Sunny Days......Page 142
Backgrounds......Page 143
Action?......Page 144
First Rule Last......Page 145
Outdoor Items......Page 146
Diffused Daylight......Page 147
Buildings......Page 148
Summary......Page 149
Part V Workflow for Digital Processing......Page 150
Basic Processing......Page 152
Cropping......Page 153
Levels......Page 154
Saturation......Page 156
Resizing......Page 157
Sharpening......Page 158
Automation......Page 159
Summary......Page 160
Batch Processing......Page 162
Processing......Page 163
Get It Done......Page 164
Advanced Processing......Page 166
Techniques......Page 167
Cost-Effectiveness......Page 168
One Last Technique......Page 169
Conclusion......Page 171
Part VI Using Your Photographs......Page 172
Storing Photos on the Web......Page 174
Host ISP......Page 175
Dial-Up ISP......Page 176
Conclusion......Page 177
Building an Archive......Page 178
The Directory......Page 179
Use the Numbers......Page 180
Information Names......Page 181
Sequential Labeling......Page 182
Uploading......Page 184
Conclusion......Page 185
Marketing and Copyrights......Page 186
Size and Download Time......Page 187
What Is the Guideline?......Page 188
Multiple Photographs......Page 189
Copyrights......Page 190
Watermarks......Page 191
Summary......Page 193
Part VII Strategies for Increasing Profits......Page 194
Planning......Page 196
Studio......Page 197
Workflow......Page 198
Summary......Page 199
Enhanced Product Photography......Page 200
When Do You Need an Advertising Display?......Page 201
Creating an Advertising Display......Page 202
Be a Copycat......Page 203
Inspection......Page 204
Summary......Page 205
Epilogue......Page 206
eBay Photography......Page 208
References......Page 210
Resource List......Page 212
Glossary......Page 214
Index......Page 216
