Easy Step by Step Guide to Marketing (Easy Step by Step Guides)

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Author(s): Pauline Rowson
Edition: 2nd
Year: 2000

Language: English
Pages: 138

Preliminaries......Page 1
CONTENTS......Page 4
How to use this guide......Page 9
What is Successful Marketing......Page 10
Know Who Your Customers Are......Page 18
Know What Your Customers Are Buying......Page 36
Developing a Competitive Edge......Page 49
Pricing......Page 66
The Market Place and Marketing Planning......Page 74
The Marketing Action Plan......Page 84
Tips on Using the Promotional Tools......Page 93
Putting it Together......Page 118