Early Modern Knowledge Societies as Affective Economies researches the development of knowledge economies in Early Modern Europe. Starting with the Southern and Northern Netherlands as important early hubs for marketing knowledge, it analyses knowledge economies in the dynamics of a globalizing world.
The book brings together scholars and perspectives from history, art history, material culture, book history, history of science and literature to analyse the relationship between knowledge and markets. How did knowledge grow into a marketable product? What knowledge about markets was available in this period, and how did it develop? By connecting these questions the authors show how knowledge markets operated, not only economically but also culturally, through communication and affect. Knowledge societies are analysed as affective communities, spaces and practices. Compelling case studies describe the role of emotions such as hope, ambition, desire, love, fascination, adventure and disappointment – on driving merchants, contractors and consumers to operate in the market of knowledge. In so doing, the book offers innovative perspectives on the development of knowledge markets and the valuation of knowledge.
Introducing the reader to different perspectives on how knowledge markets operated from both an economic and cultural perspective, this book will be of great use to students, graduates and scholars of early modern history, economic history, the history of emotions and the history of the Low Countries.
Author(s): Inger Leemans, Anne Goldgar
Series: Knowledge Societies in History
Publisher: Routledge
Year: 2020
Cover
Half Title
Series Page
Title Page
Copyright Page
Contents
Figures
Contributors
Acknowledgements
1. Introduction: Knowledge – market – affect: knowledge societies as affective economies
The value of knowledge
The Southern and Northern Netherlands as knowledge economies
Knowledge markets and market knowledge
Knowledge
Markets
Affects
Analyzing knowledge societies as affective economies
'We merchants are like resty horses': global knowledge economies
Marketing affects and knowledge: familiar surprises and spectacular knowledge
Managing affects in the knowledge market
Conclusion: affective knowledge economies
Notes
Bibliography
Part I: Wish economies and affective communities
2. Knowing the market: Hans Fugger's affective economies
Enlivening matter
Controlling communication
Affect
Conclusion
Notes
Bibliography
3. Pennetrek: Sir Balthazar Gerbier (1592-1663) and the calligraphic aesthetics of commercial empire
Introduction: the grasping hand
Manipulating desires through legend: a form of market knowledge
Calligraphic forms of secret knowledge
The convergence of calligraphy and architecture
A Commander at last: Gerbier recruits for Guyana
The politics of signatures
Counterintelligence: cartography and calligraphy
Slavery, body ornament and architecture
Conclusion
Notes
Bibliography
Manuscript
Print
4. Affective projecting: Mining and inland navigation in Braunschweig-Lüneburg
Princely projecting and the economy of promise
Documenting and visualizing promise
Staging and calculating promise
Navigating promise
Affective projecting
Acknowledgement
Notes
Bibliography
Manuscript
Print
5. The secret of Amsterdam: Politics, alchemy and the commodification of knowledge in the 17th century
Knowledge as a commodity
The official journey
Job Meyer - Amsterdam
An alchemist appears
Wood
Drinkable gold
Financial matters
On the stock exchange
Enticements of the French
Conclusion
Notes
Bibliography
6. Liefhebberij: A market sensibility
Terms
Who was a liefhebber?
Liefhebberij
Sociability
Notes
Bibliography
7. The shaping of young consumers in early modern book-objects: Managing affects and markets by books for youths
Books as objects of consumption and market socialization
Books as affective book-objects
The economy of emotions
Towards an economy of money and pleasure in adolescent literature
Creating sensible child consumers in the 18th century
Conclusion
Notes
Bibliography
Part 2: Marketing and managing knowledge and affects
8. Marketing Arctic knowledge: Observation, publication, and affect in the 1630s
Notes
Bibliography
9. Coordination in early modern Dutch book markets: 'Always something new'
Methodological framework
Diversity
Similarity and burstiness
Conclusion
Notes
Bibliography
10. The spectacle of dissection: Early modern theatricality and anatomical frenzy
Affective spaces and the beholder
Realcore
The frenzy of anatomy
Staging bodies in Jan Vos, Aran en Titus
Embodied experience and spectacle
Notes
Bibliography
Manuscript
Print
11. Rubbed, pricked, and boiled: Coins as objects of inquiry in the Dutch Republic
Mines, markets, mints
Anxiety and opportunity
Metallurgical experts
Assessing the truth by ranking expert opinions
Testing as management of affects
Everybody a 'liefhebber' of coins?
Nothing to know about money
Notes
Bibliography
Manuscript sources
Print
12. The Amsterdam stock exchange as affective economy
Knowledge economies and the history of emotions
The Bourse as a knowledge hub
Knowledge about affect
The bourse as affective economy
Imagining the economy
Navigating the passions in the stock market
Conclusion
Notes
Bibliography
Index
