Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
Author(s): Scott Fox
Edition: 1
Year: 2009
Language: English
Pages: 336
Contents......Page 10
Introduction: Marketing Your Way to e-Riches......Page 12
PART 1 21ST CENTURY MARKETING: HOW THE RULES HAVE CHANGED......Page 24
1 My 9 Commandments for e-Riches Marketing Success......Page 26
2 Quick Start Guide to Getting Your Business Online......Page 44
PART 2 E-MAIL: YOUR #1 SALES OPPORTUNITY......Page 48
3 Today’s Best E-Mail Publishing Strategies......Page 50
4 RSS Feeds: The Revolution Is Being Syndicated......Page 74
5 Feed-Based E-Mail Services Cut Your Production Time in Half......Page 78
6 Winning E-Mail List Building Strategies......Page 89
7 Automatically Make More Money with E-Mail Autoresponders......Page 96
PART 3 SOCIAL MEDIA MARKETING SUCCESS STRATEGIES......Page 102
8 Online Viral Marketing: Social Media Offers Word of Mouth on Steroids......Page 104
9 Social Network Marketing Using Facebook, MySpace, and LinkedIn......Page 110
10 Build Your Own Social Network Customer Community......Page 157
11 The Viral Marketing Power of Social Bookmarking and Social News Sites......Page 164
PART 4 ATTRACTING CUSTOMERS WITH BLOGS AND MICROBLOGS......Page 176
12 Welcome to the Blogosphere......Page 178
13 Microblogging with Twitter......Page 203
PART 5 NEW ONLINE PUBLIC RELATIONS AND PROMOTIONS TOOLS......Page 210
14 The Truth About Public Relations......Page 212
15 The Public Relations Opportunity Matrix (PROM) System......Page 220
16 Attracting Customers (and Search Engines) with Online Article Syndication......Page 243
17 How “Freemiums” Giveaway Promotions Make Money Online......Page 249
PART 6 PROFITING FROM ONLINE BROADCASTING......Page 256
18 Customers Love Online Video......Page 258
19 The New Marketing Power of Free Teleseminars and Webinars......Page 272
20 Online Radio and Podcasts: Guest Interviews or Host Your Own......Page 277
PART 7—BONUS! PAY-PER-CLICK KEYWORD AND AFFILIATE PROGRAM ADVERTISING STRATEGIES......Page 282
21 Increase Your Sales with Search Engine Keyword Advertising......Page 284
22 Affiliate Program Advertising: Meet Your New Worldwide Salesforce......Page 299
PART 8 YOUR WINNING ONLINE MARKETING STRATEGY......Page 306
23 Measuring Your Online Sales Success......Page 308
24 Differentiation Strategies in a Competitive Online Marketplace......Page 310
Conclusion: Let’s Make It Happen......Page 316
Appendix: Recommended Resources and Web Sites......Page 321
Notes......Page 324
B......Page 326
C......Page 327
F......Page 328
J......Page 329
P......Page 330
R......Page 331
T......Page 332
Z......Page 333
Acknowledgments......Page 334
