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E-Marketing (Express Exec)

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Author(s): Steve Shipside
Edition: 1
Year: 2002

Language: English
Pages: 112

Cover......Page 1
Title Page......Page 3
Copyright Page......Page 4
Introduction to ExpressExec......Page 6
Table of Contents......Page 7
04.03.01: Introduction to E-Marketing......Page 8
04.03.02: What is E-Marketing?......Page 12
04.03.03: The Evolution of E-Marketing......Page 18
04.03.04: The E-Dimension......Page 28
04.03.05: The Global Dimension......Page 38
04.03.06: The State of the Art......Page 48
04.03.07: E-Marketing in Practice: Success Stories......Page 60
04.03.08: Key Concepts and Thinkers......Page 74
04.03.09: Resources......Page 84
04.03.10: Ten Steps to Making E-Marketing Work......Page 96
Frequently Asked Questions (FAQs)......Page 106