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E Commerce 2019 Business, Technology and Society

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E-Commerce 15th edition (2019), Customized version by Pearson

Author(s): Kenneth C. Laudon and Carol G. Traver
Edition: 15
Publisher: Pearson
Year: 2019

Language: English
City: Tilburg
Tags: Information management

Chapter 1 The Revolution Is Just Beginning

Chapter 2 E-commerce Business Models and Concepts

Chapter 3 E-commerce Infrastructure: The Internet, Web, and
Mobile Platform

Chapter 4 Building an E-commerce Presence: Websites, Mobile
Sites, and Apps

Chapter 5 E-commerce Security and Payment Systems

Chapter 6 E-commerce Marketing and Advertising Concepts

Chapter 7 Social, Mobile, and Local Marketing

Chapter 8 Ethical, Social, and Political Issues in E-commerce

Chapter 9 Online Retail and Services

Chapter 10 Online Content and Media

Chapter 11 Social Networks, Auctions, and Portals

Chapter 12 B2B E-commerce: Supply Chain Management and
Collaborative Commerce