E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)

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Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Author(s): Dave Chaffey
Edition: 4th
Publisher: Prentice Hall
Year: 2010

Language: English
Pages: 798
City: Harlow
Tags: Финансово-экономические дисциплины;Торговое дело;Электронная коммерция;