Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.
DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your website—yet the secrets you'll learn will help you to get exponentially more traffic than ever before.
This book is not about increasing your conversions—yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has...
Author(s): Russell Brunson
Edition: 2
Publisher: Hay House
Year: 2020
Language: English
Commentary: With a Foreword by Dan Kennedy
City: Carlsbad, CA
Foreword
Preface
Note to the Reader
Introduction
SECTION ONE: Sales Funnel Secrets
Secret #1: The Secret Formula
Secret #2: Hook, Story, Offer
Secret #3: The Value Ladder
Secret #4: The Attractive Character
Secret #5: Funnel Hacking
Secret #6: Seven Phases of a Funnel
Secret #7: Follow-Up Funnels
SECTION TWO: The Funnels in the Value Ladder
Front-End Lead Funnels
Secret #8: Lead “Squeeze” Funnels
Secret #9: Survey Funnels
Secret #10: Summit Funnels
Unboxing Funnels
Secret #11: Book Funnels
Secret #12: Cart Funnels
Secret #13: Challenge Funnels
Presentation FunnelsSecret #14: Video Sales Letter Funnels
Secret #15: Webinar Funnels
Secret #16: Product Launch Funnels
Back-End Phone Funnels
Secret #17: Application Funnels
SECTION THREE: Funnel Scripts
Front-End Lead Funnel Scripts
Secret #18: “Curiosity-Based Headline” Scripts
Secret #19: “Who, What, Why, How” Script
Unboxing Funnel Scripts
Secret #20: “Star, Story, Solution” Script
Secret #21: “OTO” Script
Presentation Funnel Scripts
Secret #22: “Perfect Webinar” Script
Secret #23: “Product Launch” Script
Back-End Phone Funnel Scripts
Secret #24: “Four-Question Close” Script
Secret #25: “Setter” and “Closer” Scripts
SECTION FOUR: Building Your Funnels
Secret #26: ClickFunnels
Secret #27: Funnel Stacking
Secret #28: Funnel Audibles
Conclusion
Endnotes
Acknowledgments
