Digitalization in Business: On the Road to a Sustainable World

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In recent decades, all sectors of society and the economy have been forced to adapt to the continuous advances of the digital age. These new technologies are bringing about changes in how we communicate, work and even live, offering opportunities to face future challenges. The concept of digitalization is a fundamental part of the economic catharsis of the 21st century. The book presented here captures some aspects of this great transformation, revealing how digitalization impacts all levels of society and the economy. The need for innovation, the efficiency of its implementation, the effects on tourism and trade, its implementation in culture, and the possible gender gap associated with its development, are crucial elements analyzed in the chapters that make up this book. The results will provide evidence that decision-makers can use to achieve a homogeneous evolution of this great transformation, guaranteeing the success of the measures adopted.

Author(s): José Manuel Guaita Martínez, Rosa Puertas Medina
Series: Business Issues, Competition and Entrepreneurship
Publisher: Nova Science Publishers
Year: 2022

Language: English
Pages: 360
City: New York

Contents
Preface
Chapter 1
Analysis of the Efficiency of Digitalization in European Union Countries
Abstract
Introduction
Framework of EU Digitalization
Methods and Materials
Methods
DEA-Bootstrap, MI and Non-Concave Metafrontier
Materials
Result and Discussion
Conclusion
References
Chapter 2
Digitalization in EU Companies: Challenges and Evolution
Abstract
Introduction
Theoretical Framework
Industry 4.0
Materials
Current Situation in the EU
Discussion
References
Chapter 3
Digitalization through ICT Innovation: Analysis of the Impact of Factors on R&D Investment Decisions of Technological Companies
Abstract
Introduction
R&D by ICT Companies: What Its Influences and What It Is Influenced By
Sample
Methodology
Results
Conclusion
References
Chapter 4
The Key Role of Digitalization and European Clusters as Innovation Ecosystems, and Their Implication in the Successful International Promotion of the Member Companies in the Strategic Chinese Sectors: Net-Zero and Smart Cities, Smart Ports and Smar...
Abstract
Introduction
Cities, Ports and Factories of the Future: R&D Strategies and Priorities in Europe
Introduction to Smart Cities, Smart Ports and Smart Factories
Towards Next Generation of Cities, Ports and Factories: Application of Green Environmental Protection and Smart Technologies
European R&D Policies and Priorities for the Period 2021-2027
EU Holistic Approach to Sustainable Development
The Role of Clusters Fostering Sustainability and Smart Strategies in Cities, Ports and Factories
Horizon Europe Programme: R&D Priorities in Sustainable Smart Cities, Smart Ports and Smart Factories
Climate-Neutral and Smart Cities
Climate-Neutral and Smart Cities Strategy in Europe
SDG 11: Make Cities Inclusive, Safe, Resilient and Sustainable Climate-Neutral and Smart Ports
Smart Cities Strategy in Asia
China
Smart City Singapore: Virtual Singapore Project
Smart Technologies/Solutions for Sustainable Smart Cities and Communities
The Role of Digital Technologies
Key Areas to Be Addressed and Incentivised to Work on New Solutions
Green and Smart Ports
Sustainable and Smart Ports Strategy in Europe
Smart Ports Definition
Green Deal Strategy and Smart Ports
Trade Sustainability - The Tradetech Sector: Innovation to Support Logistics, Trade, Passenger and Goods Transport, and Other Associated Sectors
Sustainable and Smart Ports Strategy in China: The 21st Century Maritime Silk Road
Smart Technologies/Solutions for Climate-Neutral and Smart Ports
Smart Industry and Smart Factories
Smart Industry and Smart Factories Strategy in Europe: “Made in Europe”
Factories of the Future: Green and Digital Transformation of Industrial Ecosystems
The Fundamentals of Europe’s Industrial Transformation
Public-Private Partnerships
Made in Europe
Processes4Planet (P4P)
European Manufacturing Challenged by International Competition and Environmental Impact
Specific Objectives - Made in Europe Partnership
Specific Objective 1: Efficient, Responsive and Smart Factories and Supply Chains
Specific Objective 2: Circular Products and Climate-Neutral Manufacturing
Specific Objective 3: New Integrated Business, Product-Service and Production Approaches; New Use Models
Specific Objective 4: Human-Centred and Human-Driven Manufacturing Innovation
Smart Industry Strategy in China: Made in China 2025
Smart Technologies/Solutions for Sustainable Smart Factories
Results
Their Promotion in the Chinese Market
Conclusion
Limitations and Future Lines of Research
References
Chapter 5
Digitalization and Its Effect on the Gender Gap in the Technology Job Market
Abstract
Introduction
Methods and Materials
Results
Conclusion
Acknowledgement
References
Chapter 6
Women Tech Hub: Supporting Females to Accelerate the Digitalization of Their Start-Ups in Georgia
Abstract
Introduction
Literature Review
Start-Ups and Digitalization
Female Entrepreneurship
Methodology
Methods and Participants
The Research Setting
The Partnership
Women Tech Hub Project
Findings
Motivations for Starting a Business
Barriers to Women Start-Ups and Their Digitalization Process
The Women Tech Programme as a Collaborative Solution
Conclusion
References
Chapter 7
Blockchain Applications in the Digitization Processes of the Tourism Sector
Abstract
Introduction
Approximation to Blockchain
What Is the Blockchain?
What Is the History and Essential Aspects of the Working of Blockchain?
How Does the Blockchain Work?
Blockchain Use, Smart Contracts and Decentralized Autonomous Corporations
Blockchain Use in Various Industries
The Tourism Sector: Importance and Perspectives
Methodology
Blockchain Contributions to the Tourism Sector
Tourism Industry Involved
Analysis by Area of Tourism Activity
Online Tourist Agencies
Airlines
Tour Operators
Hotels and Accommodation Industry
Maintenance, Repair and Operations
P2P Tourism Platforms
Tourist Destinations
Food and Drink Industry
Discussion and Conclusion
Limitations and Future Lines of Research
References
Chapter 8
Social Attitude towards P2P Digital Tourism Platforms: Is the Long-Term Sustainability of Mass Tourism Threatened?
Abstract
Introduction
Perception of the Impacts Associated with P2P Platforms for Intermediation of Tourist Accommodation
Theoretical Approach
Methodological Issues
Field Work and Its Context
Results
Statistical and Econometric Estimations
Exploratory Factor Analysis to Question 9 Answers
Model of Individual Opinion: Estimation Results
Conclusion and Final Considerations
Appendix
Exploratory Factor Analysis
Model Estimation
References
Chapter 9
The Challenges of Digitalization in Public Administration. Case Study: Customs as an Example of Digital Transformation with the Aim of Facilitating Trade
Abstract
Introduction
Digitalization versus Digital Transformation
The Digitalization and Digital Transformation Strategy in Different International Organizations
The Organisation for Economic Co-Operation and Development (OECD)
United Nations (UN)
World Intellectual Property Organization (WIPO)
The World Bank
The United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT)
World Customs Organization (WCO)/ International Maritime Organization (IMO)/ World Trade Organization (WTO)
Global Cybersecurity Agenda (GCA)
Digitalization and Digital Transformation Strategy in the European Union
Digitalization and Digital Transformation Strategy in Spain
Public Administration: Customs Facing the Challenge of Digitalization and Digital Transformation
Conclusion
References
Chapter 10
Museology 4.0. A New Paradigm Arises from the Integration of Digital Strategies and Metaverse in Museums
Abstract
Introduction
Museums Face the Challenge of Developing Digital Narratives
The Need for a New Museology Brunch - Museology 4.0
It Is a Purpose to Upgrade Some Museum Analogical Techniques and Practices, Where the Marriage of Intuitive and Cognitive Processes Is Used to Integrate Digital Data into Exhibitions That Allow a Fully Immersive Experience Which Improves Human Access...
As a Paradigm for Museums
Artificial Intelligence and The Cloud
Interactivity, Gameplay and Social Experiences
Beyond Screens – Use of Augmented Reality and Virtual Reality in Museums
The Development of the Museology 4.0
Experiential
Narrative
Allows Interactivity
Is an ‘Intelligent’ Self-Regulating System
Benefits from Gamification
Benefits from the Use of Transmedia
Social
Is Socially and Culturally Responsive
Experimenting Museology 4.0. Some Tests
Points of Discussion
Conclusion
References
Chapter 11
Digitalization and Business in Marketing with a Purpose
Abstract
Introduction
Justification
Methodology and Objectives
Interdepartmental Functions Applied to Marketing Strategy
The Time of Purpose
Results
Conclusion
References
Editors’ Contact Information
Index
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