The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.
The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.
The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.
Author(s): Azizul Hassan
Series: Routledge Advances in Management and Business Studies
Publisher: Routledge
Year: 2022
Language: English
Pages: 258
City: London
Cover
Half Title
Series Information
Title Page
Copyright Page
Table of Contents
Figures
Tables
Contributors
Introduction
Part I Conceptual Discussions
1 Digital Innovation in Tourism Events: Theoretical Underpinnings and Conceptual Discussions
Introduction
Digital Innovation Driven Events Tourism
Evaluation of Models Related to Digital Innovation and Situational Realities
Digital Innovation in Tourism Events for Competitive Advantages
Conclusion
References
Part II Cases From Asia
2 Events at Nature-Based Destinations of Bangladesh: Use of Information and Communication Technology in Marketing
Introduction
Events at Nature-Based Destinations of Bangladesh
Rashmela
Honey Hunting
Baishabi Festival
Boat Racing
Full Moon Festival
Wangala Festival
Shiv Chaturdashi Fair
Other Existing and Potential Festivals
ICT-based Marketing of Nature-Based Event Tourism in Bangladesh
Concluding Remarks, Policy Directions and Future Research
References
3 Exploring the Light Show Landscaping at Traditional Festivals and Events in China
Introduction
Literature Review
Night-time Tourism
Lightscape in a Tourism Context
Light Show Technology Applied in Urban Cities and Traditional Festivals
Methodology
Results
Light Show Landscaping Elements
Tourism Resources
Aesthetic Images Created By Light Show Technology
Traditional Festival and Event Symbols
Advertisements
Slogans for Political Events
Background Music
Factors Influencing Light Show Landscaping
Tourists’ Emotional Experience On the Light Show
Discussion and Conclusion
References
4 Goddess in Digital Space: A Study On Dynamics of Digitalization in Autumn Festival of India
Introduction
Tracing the Festival-Event-Technology-Tourism Interaction
Academic Approaches
Festival-centric Tourism
Durga Festival: Myth to Carnival
Technology’s Interference
Dynamics of Carnival’s Ride On Digital Technology and ICT
Conclusion
References
5 Kaamatan Goes Virtual: Utilizing Social Media in Promoting Tourism Event
Introduction
Social Media Usage in Tourism Industry
Social Media and Tourism Events
Case: Harvest Festival (Kaamatan) in Sabah, Malaysia
Some Suggestions
Motivation to Attend Festivals
Utilitarian Versus Hedonic Motivations
Browsing and Participation Behaviour
Conclusion
References
6 Impact of Online and Social Media Platforms in Organizing the Events: A Case Study On Coke Fest and Pakistan Super League
Introduction
Information Technology and Information and Communication Technology
What Is Information Technology?
Information and Communication Technology
Social Media
Role of Social Media
IT, ICT, SM and Events
How Do IT, ICT and SM Help in Making an Event Successful?
The Context of Pakistan
Technological Advancements in Pakistan
IT and ICT Advancements in Pakistan
Role of SM in Pakistan
Coke Fest and Pakistan Super League: Event Examples of IT, ICT and SM Usages
Conclusion and Recommendations
References
7 Technology Application in Tourism Events: Reflections On a Case Study of a Local Food Festival in Thailand
Introduction
Results From Step 1
Results From Step 2
Results From Step 3
Findings From Step 4
Results From Step 5
Results of Step 6
Result From Step 7
Implications for Managers and Their Practices
Final Reflection
References
8 An Assessment On Strengthening the Attractiveness of Turkey’s Event and Festival Tourism With Innovative Technology Efforts
Introduction
Definition, Scope and History of Events and Festivals
Development and Necessity of Innovative Technologies in Events and Festivals
An Assessment of Innovative Technologies to Strengthen Turkey’s Event Tourism
Conclusion and Recommendations
References
9 Technology Application in Tourism Events: Case of Africa
Introduction
An Overview of Technology Dynamics in Tourism Events
Technology Adoption in African Tourism Events
Enhancing the Services Supply Chain for African Tourism Events Through Technology
Branding the Technology Tourism Events in Africa
The Ugly Side of Technology Adoption in Tourism Events in Africa
Conclusion
Implications to Technology Application in African Tourism Events Practice
References
Part III Technology Application in Tourism Events: Case of Australia
10 The Ubiquitous Role of Mobile Technology Application in the Australian Open
Introduction
The Australian Open
The Role of Mobile Technology On Australian Open
Australian Open Tickets Via Mobile
Live Streaming Via Mobile Phone
Hi-tech “Selfies” at the Tennis
Use of Accommodation Booking App
Ridesharing Apps in Australia
Restaurants/catering
Cashless Payment
Perspectives of Service Provider
Strategic and Operational Management
Revenue Management
Online Marketing and Promotion
Guest Service
E-Security and Apps Design
Sustainability
Acceptance, Cost and Affordability of M-Tourism Application in Australian Open
Conclusion and Implications
References
Part IV Cases From Europe
11 Technological Innovations in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest in Hungary
Introduction
Sports Tourism: A Conceptual Approach
Technology in Sports Events
Case Study of an International Sports Event: The 2021 Sabre World Cup in Budapest, Hungary
Conclusion
References
12 Technology and Events: The Case of Note Di Fuoco Festival in Calabria in South Italy
Introduction
Technology and Events
Case Study: Note Di Fuoco
Technology and Note Di Fuoco
Conclusion
References
13 The Event “7 Wonders of Gastronomy” and the Digitalization of Communication in the Portuguese Context
Introduction
Place Attachment and Food and Wine
The “7 Wonders of Gastronomy” in Portugal
Digital Communication and Territorial Market Strategies
Discussion and Recommendations
Conclusion and Future Research
References
14 Reimagining Tourism Events: Spain’s Preparation for the Return of a Healthier Breed of Tourists
Introduction: Tourism Events Industry at a Tipping Point
Spanish Post-COVID-19 Patterns
Generation Clean
Micro Experiences
Hybrid Tech Events
Virtuality
Dealing With Fear of Missing Out (FOMO) in Favour of Purposeful Events
Sustainable and Diversity Priorities
Business Travel
Conclusion: Lessons Learnt
References
Part V Cases From North America
15 Surviving the COVID-19 Pandemic: How Technology Is Getting the Tourism Industry Back On Its Feet in the USA
Introduction
The Role of Tourism Globally
The Role of Tourism in the United States
The Role of Technology in the Tourism Industry Before and During the COVID-19 Pandemic
Live Streaming, Augmented Reality and Virtual Reality
Software Applications
Data and Augmented Reality
Digitalization and Contactless Activity
Cleaning Technologies
Conclusion
References
Part VI Cases From South America
16 Technology in Tourist Events: A Study of Rock in Rio Brazil From the Perspective of Its Stakeholders
Introduction
Events and Mega-Events in the Context of Tourism
The Benefits of Technology and Sustainability in Events
Technological Resources and Sustainable Actions Included By the Organizers of the Event and Its Stakeholders in Rock in …
Technological Resources Used in Rock in Rio By the Event Organizers
Technological Resources Used By the Stakeholders/sponsors at Rock in Rio
Final Considerations
References
17 The Sacred in Cyberspace: The Taper of Our Lady of Nazareth Religious Event and Technology Application in the …
Introduction
Religious Tourism and Religious Events
Real Territories and Virtual Territories
Technologies in the (Re)construction of Territorial and Tourist Identities
The Sacred in Cyberspace: The Religious Event Círio De Nazaré
Círio 360° – Círio Virtual Museum
Official Page, Facebook and WhatsApp
KD a Berlinda
Final Considerations
References
Part VII Future Research Directions
18 COVID-19 Effects On Tourism Events, Technology Acceleration and Future Research Directions
Introduction
COVID-19, Tourism and Tourism Events
COVID-19 Background
COVID-19 Effects On Tourism Events
COVID-19, Technology Acceleration and Tourism Events
COVID-19 Pandemic and Digitalization
Digital Trends in the Tourism and Tourism Events
Technology Acceleration and Opportunity of Tourism Events
COVID-19 Effects and Future Research Directions for Tourism and Tourism Events
Technology-enabled Tourism Events
Significance of Domestic Tourism and Tourism Events
Tourism and Tourism Events Policy Implications
Conclusion
References
Conclusion
Index
