this book is 80% about marketing and sales(which is no good), and only 10% about shooting techniques(which are no good). the other 10% is just useless book filler info. i am a pro photographer and would not recommend this to my worst enemy.
Author(s): Patrick Rice
Publisher: Amherst Media, Inc.
Year: 2005
Language: English
Pages: 131
CCD......Page 4
About the Author......Page 8
Contributors......Page 9
Introduction......Page 12
1. Camera Basics......Page 16
CMOS......Page 18
Megapixels and Resolution......Page 22
Digital Storage Media......Page 23
Pro Tips: Safeguarding Image Files......Page 24
Flash......Page 28
Presets......Page 30
Flash Photography......Page 31
Studio Lighting......Page 33
Camera Stand......Page 34
Lens Shades......Page 35
Eliminating Color Casts......Page 36
Monitor Calibration......Page 38
File Storage......Page 39
Proofs......Page 40
Orders......Page 41
Lab or In-House Printing?......Page 42
Printing Costs......Page 43
Obtaining a School Contract......Page 44
Contract Studios......Page 45
Noncontract Studios......Page 47
7. Personalizing the Session......Page 50
The Consultation......Page 5
Clothing......Page 51
Catering to the Client......Page 53
Student Survey......Page 56
Student Feedback......Page 57
Sets......Page 60
Profitable Props......Page 62
Standout Backgrounds......Page 66
Hand-Painted Fabric Backgrounds......Page 68
The Portrait Park......Page 70
Converting Directly to Grayscale......Page 76
Conversion Using the Desaturation Method......Page 77
The B/W Conversion Filter......Page 78
Pro Tips: Sepia Toning......Page 81
Digital Handcoloring Advantages......Page 84
Pro Tips: Handcoloring Strategies......Page 85
Handcoloring with Color Layers......Page 86
Digital Infrared Senior Portraits......Page 87
Artistic Effects Plug-ins......Page 88
Corel Painter......Page 89
General Mailers......Page 92
Custom Mailers......Page 93
The Introductory Letter......Page 97
Maximizing the Internet......Page 99
Senior Open House......Page 102
The Ambassador/Model Program......Page 103
Testimonials......Page 106
Referral Program......Page 107
The Value of Professional Associations......Page 108
Networking......Page 109
Print Competition......Page 110
Pro Tips: Marketing Success......Page 113
Digital Proofing......Page 120
Unauthorized Image Reproduction......Page 122
Closing Thoughts......Page 124
Supplier Directory......Page 125
Index......Page 126
Other Books from Amherst Media
......Page 128
