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Dictionary of Marketing

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This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Author(s): A. Ivanovic, P.H. Collin
Year: 2003

Language: English
Pages: 304

COVER......Page 1
TITLEPAGE......Page 4
COPYRIGHT......Page 5
PREFACE TO THIRD EDITION......Page 6
PRONUNCIATION......Page 7
A......Page 8
B......Page 23
C......Page 41
D......Page 79
E......Page 99
F......Page 113
G......Page 127
H......Page 134
I......Page 141
J K......Page 155
L......Page 158
M......Page 168
N......Page 185
O......Page 191
P......Page 201
Q......Page 227
R......Page 229
S......Page 243
T......Page 272
U......Page 284
V......Page 288
W......Page 293
X Y Z......Page 296
SUPPLEMENT......Page 298
VALS Lifestyle Segmentation......Page 300
SWOT Analysis......Page 301
Social Classes in the UK......Page 302
Advertising Rates for a Periodical......Page 303
Technical Information for a Periodical......Page 304