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Última Hora e a renovação da imprensa brasileira

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This thesis (in Portuguese) addresses the way popular newspaper Ultima Hora, established in 1951 by Samuel Wainer to support Getulio Vargas's pro-labour agenda, led a structural change in the Brazilian press in the 1950s and 1960s. After 1971, Wainer was led to sell his newspaper to growing media holding Folha in Sao Paulo and to shady investors in Rio, and UH came down a slow spiral of death until it was forced to shut down in 1991.

Author(s): Theodoro de Barros
Edition: 1
Publisher: UFF
Year: 1978

Language: Portuguese
Pages: 110
City: Niterói
Tags: Journalism; Jornalismo; Press; Imprensa; Prensa; Periodismo; Última Hora; Samuel Wainer; Journalisme; Novinarstvo; Giornalismo; Stampa; Media in Brazil; Press in Brazil; History of the Press; Newspaper; Brazilian Newspapers; South American Newspapers; Jews in Brazil; Jewry in Brazil; Judíos en Brasil; Jewry in South America; Jews in South America

Prefácio
1. Introdução
2. A Revolução Visual
2.1 A diagramação inovadora
2.2 A imagem dinâmica
2.3 A volta da caricatura e do humor
3. A Reforma Editorial
3.1 O renascimento do folhetim
3.2 Colunismo para todos
3.3 O noticiário internacional
4. A Estratégia Empresarial
4.1 Circulação
4.2 Aspectos industriais
4.3 Rede nacional
5. Conclusão
6. Anexos