Design School: Type is an in-depth guide to the rules and practices of typography, you’ll learn the essential skills of the professional typographer in the detail. Searching for a way to increase your skills as a typographer? This instructive guide, specially designed for students, recent graduates, and self-taught designers is a comprehensive introduction to typography. These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.
Author(s): Richard Poulin
Series: Design School
Edition: 1
Publisher: Rockport Publishers | The Quarto Group
Year: 2017
Language: English
Commentary: TruePDF
Pages: 243
Tags: Graphic Arts; Graphic Design (Typography); Glyphs (Graphic Methods)
Cover
Half Title
Title
Copyright
Table Of Contents
Introduction
1 Type Classifications
Descriptions and Classifications
Humanist
Old Style
Transitional
Modern
Slab Serif
Sans Serif
Grotesque
Neo-Grotesque
Geometric
Humanist
Glyphic
Script (Formal, Casual,Calligraphic)
Decorative
Blackletter (Textura, Bastarda,Fraktur, Rotunda)
Test your Knowledge
2 Terminology
Type Anatomy
Serif Anatomy
Terminal Anatomy
Key Typographic Terms
Test your Knowledge
3 Characters and Glyphs
Variations in Typographic Forms
Character and Glyph Types
Small Caps
Figures
Ligatures
Fractions
Swash Characters
Non-Typographic Glyphs
Punctuation Marks
Question Marks, Apostrophes,and Prime Symbols
Parentheses and Brackets
Dashes and Hyphens
Typographic Glyphs
Intellectual Property Glyphs
Currency Glyphs
Mathematical Glyphs
Other Typographic Characters
Bullets
Diacritical Marks
End Marks
Initial Letters
Paragraph and Section Marks
Standard Keyboard Functions
Test your Knowledge
4 Typographic Principles
Measurement
Spacing
Letter Spacing
Kerning
Word Spacing
Line Spacing
Alignment
Readability and Legibility
Emphasis and Hierarchy
Test your Knowledge
5 Selecting Typefaces
By Context
For Visual Harmony
Test your Knowledge
6 Typography in Practice
Test your Knowledge Answers
Resources
Bibliography
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Z
Credits
