Design School: Layout is an instructive guide for students, recent graduates, and self-taught designers. It provides a comprehensive introduction to creating and changing layouts: a crucially important skill that underpins practically every aspect of graphic design. You'll get in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section provides explanation and visual examples of grid systems and in-depth discussion of compositional principles and strategies. The text is interspersed with tests designed to help you retain key points you've covered in the preceding spreads, and includes illustrations sections with real world scenarios. This in-depth guide avoids the temptation to stray into other areas of design technique, preferring to cover the essential, detailed skills of the professional graphic designer to arm you with the knowledge needed for a successful start to your chosen career.
Author(s): Richard Poulin
Publisher: Rockport Publishers/The Quarto Group
Year: 2018
Language: English
Commentary: TruePDF
Pages: 235
Tags: Design, Layout
Cover......Page 1
Half Title......Page 3
Title......Page 5
Copyright......Page 4
Contents......Page 6
Introduction......Page 9
1. Layout Fundamentals......Page 15
Absolute and Relative Measurements......Page 16
Proportional Systems......Page 19
Golden Section......Page 22
Fibonacci Sequence......Page 24
Van de Graaf Canon......Page 27
Villard Diagram......Page 29
Renard Numbers......Page 34
Special Numbers......Page 35
Le Modulor......Page 36
ISO Standard Paper Sizes......Page 39
Standard Book Sizes......Page 43
Test your Knowledge......Page 45
2. Anatomy of a Grid......Page 47
Margins......Page 52
Columns......Page 54
Flowlines......Page 56
Fields......Page 58
Terminology......Page 60
Test your Knowledge......Page 73
3. Grid Systems......Page 75
The Modern Grid System......Page 76
Manuscript......Page 80
Symmetrical (Single-, Double-, and Multiple-Column)......Page 85
Modular......Page 94
Asymmetrical (Columnar, Modular)......Page 99
Baseline......Page 104
Hierarchical......Page 108
Marber......Page 113
Compound......Page 114
Test your Knowledge......Page 118
4. Compositional Principles......Page 121
Balance......Page 122
Movement......Page 127
Symmetry......Page 129
Asymmetry......Page 133
Tension......Page 138
Contrast......Page 141
Figure-Ground......Page 147
Test your Knowledge......Page 151
5. Layout Characteristics......Page 153
Pacing and Sequencing......Page 154
Pattern and Form......Page 156
Rhythm and Flow......Page 162
Space......Page 163
Alignment......Page 169
Emphasis, Hierarchy, and Scale......Page 171
Test your Knowledge......Page 181
6. Layout in Practice......Page 183
Test your Knowledge Answers......Page 224
Bibliography......Page 229
F......Page 230
M......Page 231
S......Page 232
Z......Page 233
Credits......Page 234
