Descriptive Metadata for Television: An End-to-End Introduction

0240807308......Page 1
Contents......Page 6
Introduction......Page 11
1: What Is Metadata?......Page 14
What Metadata Is Not: Myths and Facts......Page 15
Perceptions of Metadata......Page 16
Relationships with Current and Future Broadcasting Technologies......Page 17
The Perceived Relationship with the Data Handling (Information) Technologies......Page 18
The Very Real Relationship with Information Science......Page 19
Data Structures, Rules, and Values......Page 20
Data Rules......Page 21
Data Values......Page 22
Knowing What You’ve Got and Everything about It......Page 23
Film Studios......Page 24
Broadcast Entertainment......Page 25
The TV-Anytime Concept for the Use of Libraries......Page 26
Where Is the Metadata?......Page 27
Metadata Synchronization......Page 31
Descriptive......Page 32
Preservation......Page 34
The Metadata of Program Production and Publication......Page 35
Metadata Flow......Page 42
The Metadata of Program Publication and Consumption......Page 43
Metadata Schemes and Structures......Page 50
Object Records and Item Records (Complex Objects)......Page 53
Society of Motion Picture and Television Engineers (SMPTE)......Page 54
European Broadcasting Union P/Meta......Page 56
Motion Picture Experts Group MPEG-7......Page 57
Motion Picture Experts Group MPEG-21......Page 60
Corporation for Public Broadcasting PBCore......Page 62
Dublin Core Metadata Initiative......Page 63
Library of Congress MARC 21......Page 64
Independent Media Arts Preservation (IMAP)......Page 65
Anglo-American Cataloguing Rules (AACR2)......Page 66
Using Controlled Vocabularies and Thesauri......Page 67
International Press Telecommunications Council (IPTC)......Page 68
Library of Congress Name Authority File (LCNAF)......Page 69
Moving Image Genre-Form Guide......Page 70
Maintenance of Metadata......Page 71
Encoding of Metadata......Page 72
4: The Impact of Technology Change on People and Metadata Processes......Page 74
How Is Metadata Captured and Stored?......Page 77
Workflow Ownership......Page 80
Legal Information......Page 81
Business Ownership......Page 82
Practicalities and Opportunities of Desktop Production in the New Workflows......Page 83
Where Can Metadata Leak Away?......Page 85
Authenticity in Metadata......Page 86
Mapping Metadata to Different Systems......Page 87
5: Identifiers and Identification......Page 89
International Registration Authorities......Page 91
Society of Motion Picture and Television Engineers Registration Authority (SMPTE-RA)......Page 94
Institution of Electrical & Electronic Engineers (IEEE)......Page 95
Unregistered Identifiers......Page 96
Unique Material Identifier (UMID)......Page 97
Universal Unique Identifier (UUID)......Page 98
Digital Video Broadcasting Project (DVB)......Page 99
Corporation for National Research Initiatives (CNRI)......Page 100
6: Metadata for the Consumer......Page 102
Online: Yes or No?......Page 104
Metadata as the Connector between Broadcast Content and Internet Content......Page 106
Metadata and Consumer Needs......Page 107
Metadata Editing......Page 108
Metadata Publishing......Page 109
The Content Reference ID (CRID)......Page 110
Suggested Elements to Create Attractors......Page 111
Metadata for Locating the “Stuff”......Page 114
Metadata in Marketing......Page 115
Added Information for Marketers......Page 116
File Information......Page 117
7: Metadata in Public Collections......Page 119
Newsfilm......Page 120
Current Affairs Programs and Documentaries......Page 121
Adapting Legacy Metadata......Page 122
Preservation Metadata......Page 123
Getting Metadata out to the Public......Page 124
Kentucky Educational Television......Page 126
Wisconsin Public Television......Page 129
Raw News Footage Cataloging: CNN......Page 131
CNN Library Metadata Dictionary (Field List)......Page 133
Entertainment Program in MARC......Page 135
Resources for Sample Metadata Records......Page 143
Appendix 2: Extracts from SMPTE Documents......Page 144
Index......Page 148