Deframing Strategy describes how digital technologies are changing the world. Rather than simply showing cases on digital applications, this book deeply analyses the fundamental shift in the society caused by digital transformation (DX), from an economic perspective. Based on the three elements of 'deframing' — dissolution and reintegration, specific-optimization, and individualization — it discusses how digital technologies are affecting the industrial structure, business models, and workstyles. The arguments presented in the book are backed up by a wide range of applications such as mobile payments, shared economy, food delivery, retail transformation, mass customization, co-working spaces, and social media marketing, throughout the world. The importance of 'deframing' has increased significantly during the ongoing COVID-19 pandemic period, where incumbent businesses and economies have had to strengthen themselves to respond to the turbulence. Originally published in Japanese in 2019, this book contains updated case studies and data that are particularly important in responding to economic and social evolutions.
Author(s): Soichiro Takagi
Publisher: World Scientific Publishing
Year: 2021
Language: English
Pages: 175
City: Singapore
Contents
About the Author
Acknowledgments
Introduction
Part I Introduction of Deframing
Chapter 1 The End of “Economies of Scale”
Definition of Deframing and Its Three Factors
Dissolving and Reintegrating Elements Beyond Frames
Scaling Specific-Optimization
Individualizing Industrial Structure
Efficient Resource Allocation as a Fundamental Force
Chapter 2 Deframing Mechanism
Beginning of the End of Hierarchical Organizations
Why Were Corporate Organizations Required?
Transaction Cost Theory Defining Organizational Form
Companies as Mutual Aid Organizations
Disadvantages of Mature Organizations
Drastic Reduction in Transaction Costs Through Technological Evolution
Empowerment of Individuals by the Internet
Dissolution of Organizations by Platform Revolution
Dissolving Services and Digital Reconstruction
The New Era of the Personal Industry and the Restoration of the “Invisible Hand of God”
Part II The Process of Deframing
Chapter 3 Dissolution and Reintegration
Transformative Tech Services and Deframing
Transformation from Payments to Mediating Trust
Restructuring of the Industrial Structure by Deframing
Rebuilding Services with “Digital-First”
“Z-shape” Strategy of Deframing
Social Commerce as Dissolution and Reintegration
Deframing in Logistics and E-Commerce
Impact of Deframing on Existing Business Models
Seamless Service Realized by the Application Programming Interface Economy
Deframing in Energy Sector
Technological Frontier is the Collaboration of Autonomous Subsystems
Open Networks for the Realization of Digital Twin
How Should a Business be Dissolved?
Dissolution and Reintegration as a Basic Strategy in the 21st Century
Chapter 4 Specific-Optimization
How to Respond to Diversified Values and Demands
Personalization of Information Services
Personalization that Transforms Manufacturing into Service
Beyond Servitization
The Back-and-Forth History of Specific-Optimization
Achieving Variety Through the Use of a Platform
If Something is Truly Necessary, It is Worth the Cost
Specific-Optimization for Hardware
Specific-Optimization of Infrastructure
Deframing in Regional Revitalization
Issues with Overall Optimization in the Euro
Limitations of Individual Optimization
Chapter 5 Individualization
Individuals Have the Resources for Modern Business
The Sharing Economy as an Epitome of Individualization
Increasing Number of Freelancers
Individualization of Industries Driven by Platforms
Influencer Marketing by Individuals
New Workstyles Supported by Co-Working Spaces
Providing a Variety of Co-Working Spaces
Industrial Promotion Should Focus on Individuals
Part III Organizations and Individuals in the Age of Deframing
Chapter 6 Trust in the Deframing Society
Increasing Importance of Trust in the Deframing Age
Three Ways to Enable Digitalized Trust
Limitation of E-Word-of-Mouth
Blockchain as the Internet of Trust
What is the Trust Provided by the Blockchain?
Incentivization Through a Token Economy
Does the Blockchain Eliminate Hierarchical Organizations?
Towards a Trusted Decentralized Trust
Chapter 7 Personal Strategies in the Age of Deframing
Super-Aging Society and Prolonging Career Time
The Illusion and Challenges of “Lifetime Employment”
Can Basic Income Become the Key to Solving Technological Unemployment?
Career Strategy in the Age of Deframing
Importance of Becoming Unique
Leadership and Re-Learning in the Deframing Age
Education in the Age of Personalization
The Ultimate Goal of Education is to Learn How to Learn
Chapter 8 Challenges and Prospects of Deframing
Oligopoly of Platforms
Accumulation of Credit Information and Individual Independence
Deframing and Privacy
Need for Community and Social Security Mechanisms
Restoring Cities as Cradles for Innovation
Afterword
Index
