product iamge

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Download
Search on Amazon

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Excellent coverage of various aspects of data mining. Popular as a textbook (reason for purchase). Plenty of graphics and illustrations; written in clear and easily understood English.

Author(s): Michael J. A. Berry, Gordon S. Linoff
Edition: 2
Publisher: *Wiley Computer Publishing
Year: 2004

Language: English
Pages: 672

Contents......Page 16
1. Why and What Is Data Mining?......Page 30
4. Data Mining Applications in Marketing and Customer Relationship Management......Page 116