Expand your enterprise into new regions using systems engineering and data analysis
In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.
In the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following:
How to communicate corporate value measurements and their impact to owners, executives, and investors. Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate...
Author(s): Joshua Jahani
Publisher: Wiley
Year: 2023
Language: English
Pages: 272
Cover
Table of Contents
Additional Praise for Data Driven Decisions
Title Page
Copyright
Foreword
Prologue
Introduction
Systems Engineering Overview: Customer Affinity and Context Diagram
Part I: Intangible Assets
Chapter 1: When Intangibles Matter Most
Chapter 2: Examples of Intangible Assets
Goodwill, Reputation, Brand Recognition, Patents, and Copyrights
Chapter 3: The Rise of Intangible Economies
Intangible Assets Are More Valuable
Chapter 4: Defining Intangibles
Chapter 5: Valuing Intangible Assets
Strategic versus Intangible Assets
Chapter 6: EBITDA Is Not the Best Way to Value Intangible‐Heavy Companies
Chapter 7: Separability, Measurability, and Predictability
Chapter 8: Why Systems Engineering Is Relevant for Corporate Valuations and Intangible Assets
Chapter 9: What Intangibles Matter Most for Corporate Valuation
Chapter 10: What Intangibles Matter Most for Corporate Expansion
Chapter 11: Buy‐Side Intangibles
Industry Examples of Buy‐Side Intangible Assets and When Intangible Assets Matter to Buyers
Chapter 12: PE Ratios
Chapter 13: The Business Moat as an Intangible Asset
Chapter 14: How Investors Think About Intangibles
Chapter 15: Intangible Assets in Branded Consumer Products
Chapter 16: Intangible Assets in Healthcare
Part II: Systems Engineering Tools and Examples
Chapter 17: Systems Engineering Tools
Chapter 18: Customer Affinity and Context Diagrams
Chapter 19: Context Diagrams and Context Matrices
Chapter 20: Use Cases and Behavioral Diagrams
Chapter 21: Originating Requirements
Chapter 22: Decision Matrix
Chapter 23: GQM – Goal Question Metric Analysis
Chapter 24: Analytical Hierarchy
Chapter 25: Precedence Matrix
Chapter 26: Failure Mode and Effect Analysis
Chapter 27: Interface Matrix
Chapter 28: House of Quality
Chapter 29: Operations Description Template
Chapter 30: Interface Tracking
Chapter 31: Conclusion to Tools
Chapter 32: GQM, Decision Matrix, and Analytical Hierarchy for Ad‐Tech Industries
Chapter 33: GQM, Decision Matrix, and Analytical Hierarchy for Logistics Industries
Chapter 34: GQM, Decision Matrix, and Analytical Hierarchy for Manufacturing Industries
Part III: Geographical Application
Chapter 35: Introduction
Macroeconomic Perspectives of Intangible Assets
Chapter 36: The MENA Region
Chapter 37: The ASEAN Region
Chapter 38: The Latin American Region
Chapter 39: Case Studies: Bringing It All Together
Chapter 40: Case Studies: LATAM Expanding to the United States
Chapter 41: Case Studies: MENA Medical Devices
Chapter 42: Case Studies: ASEAN Aerospace Schema – Context Diagram
Chapter 43: Case Studies: In Conclusion
Chapter 44: Summary
Bibliography
Index
End User License Agreement
