Business Analytics (BA) is an evolving phenomenon that showcases the increasing importance of using huge volumes of data to generate value for businesses. Advances in BA have offered great opportunities for organisations to improve, innovate, and develop existing or new processes, products, and services. BA is the process of transforming data into actionable insight by using statistical and mathematical analysis, descriptive, prescriptive, and predictive models, machine learning, information systems and network science methods, among others, along with a variety of data, expert knowledge, and fact-based management to support better and faster decision-making.
BA and Business Intelligence (BI) generate capabilities for companies to compete in the market effectively and has become one of the main functional areas in most companies. BA tools are used in diverse ways, for example, to identify consumer behaviour patterns and market trends, to derive valuable insights on the performance of stocks, to find information on the attrition rate of employees, to analyse and solve healthcare problems, to offer insight into inventory management and supply chain management, to analyse data from social networks, and to infer traffic behaviour and develop traffic management policy, among others.
BA and BI have become one of the most popular research areas in academic circles, as well as in the industry, driven by the increasing demand in the business world. This book aims to become a stimulus for innovative business solutions covering a wide range of aspects of business analytics, such as management science, information technology, descriptive, prescriptive, and predictive models, machine learning, network science, mathematical and statistical techniques. The book will encompass a valuable collection of chapters exploring and discussing computational frameworks, practices, and applications of BA that can assist industries and relevant stakeholders in decision-making and problem-solving exercises, with a view to driving competitive advantage
Author(s): Vincent Charles, Pratibha Garg, Neha Gupta, Mohini Agarwal
Edition: 1
Publisher: CRC Press
Year: 2023
Language: English
Pages: 275
Cover
Title Page
Copyright Page
Preface
Table of Contents
List of Contributors
Section I: Operations and Supply Chain Analytics
1. Wholesale Price Strategy of a Manufacturer under Collusion of Downstream Channel Members: A Game-Theoretic Approach
2. AI and ML in Supply Chain Decision Making—A Pragmatic Discussion
3. Assessing Relations of Lean Manufacturing, Industry 4.0 and Sustainability in the Manufacturing Environment
4. Role of Artificial Intelligence in Supply Chain Management
5. Impact of Blockchain in Creating a Sustainable Supply Chain
6. Exploring Adoption of Blockchain Technology for Sustainable Supply Chain Management
Section II: Data Mining, Computational Framework, and Practices
7. Mathematical Model of Consensus and its Adaptation to Achievement Consensus in Social Groups
8. Data to Data Science: A Phenomenal Journey
9. Application of Algorithm on Computational Intelligence and Machine Learning for Product Design: Emerging Needs and Challenges
Section III: Business Intelligence and Analytics Applications
10. HR ANALYTICS: Galvanizing the Organizations with the Prowess of Technology
11. Marketing Analytics—Concept, Applications, Opportunities, and Challenges Ahead
12. Effect of Social Media Usage on Anxiety During a Pandemic: An Analytical Study on Young Adults
13. An Exploratory Study of Understanding Consumer Buying Behaviour Towards Green Cosmetics Products in the Indian Market
14. Analytical Study of Factors Affecting the Adoption of Blockchain by Fintech Companies
15. A Study of the Performances of Small Cap, Large Cap and Banking & Financial Sector Funds of Nippon India AMC, ICICI Prudential AMC and Tata AMC
Index
