A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers.
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyinnovation, customer satisfaction, and sustainabilityand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
Author(s): Michela Piccarozzi, Barbara Aquilani
Series: Advances in Marketing, Customer Relationship Management, and E-services
Publisher: IGI Global
Year: 2019
Language: English
Pages: 389
City: Hershey
Title Page
Copyright Page
Book Series
Editorial Advisory Board
Table of Contents
Detailed Table of Contents
Preface
Acknowledgment
Chapter 1: Industry 4.0 in the Context of the Triple Bottom Line of Sustainability
Chapter 2: How Industry 4.0 Changes the Value Co-Creation Process
Chapter 3: Achieving Environmental Sustainability Through Industry 4.0 Tools
Chapter 4: Renewable Energy and Economic Growth
Chapter 5: Innovative Business Models in Digital Firms
Chapter 6: Environmental Sustainability to Support Competitiveness
Chapter 7: Sustainable Innovation in Fashion Products
Chapter 8: Life Cycle Management and Sharing Economy
Chapter 9: B Corp Certification for a Circular Economy Approach and a Sustainable Pathway
Chapter 10: Ecodesign Strategies and Customer Value
Chapter 11: The Importance of Consumer Perception of Corporate Social Responsibility to Meet the Need for Sustainable Consumption
Chapter 12: The Effect of Packaging Material on Consumer Evaluation and Choice
Chapter 13: The Evolution of Fast Food in a Customer-Driven Era
Chapter 14: Consumer Behavior
Chapter 15: Millennial's Involvement in Corporate Social Responsibility
Compilation of References
About the Contributors
Index
