This book should be of interest to general, as well as students of cultural studies and communication.
Author(s): John Fiske
Edition: 1
Year: 1990
Language: English
Pages: 120
BOOK COVER......Page 1
TITLE......Page 2
CONTENTS......Page 4
ARTICLES......Page 6
Our bodies, ourselves......Page 8
The workout......Page 10
Working......Page 14
Jem and the holograms......Page 19
From fairy tale to romance......Page 21
References......Page 24
POPULAR TASTE AND ERUDITE REPERTOIRE: THE PLACE AND SPACE OF TELEVISION IN BRAZIL......Page 26
The place of things......Page 27
A system of meanings......Page 28
Erudite repertoire......Page 32
Ideology as symbolic efficacy......Page 34
References......Page 35
The context determinations—VCR and everyday life......Page 38
The polysemy of the Korean soap opera text and the process of viewing......Page 41
Intertextuality of The Sand Castle......Page 45
Indigenous soap opera and cultural imperialism......Page 49
References......Page 51
CASINO WORLD: BRINGING IT ALL BACK HOME......Page 52
Anticipation: the promise of the casino world......Page 53
Action: inside the casino world......Page 56
Evaluation: putting the casino world in its place......Page 61
Notes......Page 66
MAKING DISTINCTIONS IN TV AUDIENCE RESEARCH: CASE STUDY OF A TROUBLING INTERVIEW......Page 68
The interview......Page 70
Conclusion......Page 75
Notes......Page 77
The transcript......Page 78
Autoethnography......Page 90
Ethnosemiotics......Page 95
The dual problem of ethnography......Page 99
References......Page 102
REVIEWS......Page 104
THE PASSING OF THE REX......Page 106
A CONNECTING VIEW......Page 110
NOTES ON CONTRIBUTORS......Page 114
