Includes papers on `The Girl: a rhetoric of desire', the language of magic in southern Italy, stardom, consumerism and its contradictions, and gender relations, amongst others.
Author(s): John Fiske
Edition: 1
Year: 1987
Language: English
Pages: 136
BOOK COVER......Page 1
COPYRIGHT......Page 2
TITLE......Page 3
CONTENTS......Page 5
ARTICLES......Page 8
IN PRAISE OF THE ILLITERATE......Page 10
Notes......Page 16
Understanding the stars......Page 18
A commodity among commodities......Page 22
The performance commodity......Page 25
Back to appearances, briefly......Page 31
Notes......Page 32
THE ‘CANON’ AND MARXIST THEORIES OF LITERATURE......Page 36
The decline of positivism in the sociology of literature and art......Page 37
Marxism, British culturalism and aesthetic populism......Page 38
Recent developments in radical theories of literature......Page 41
The decline of religion and the construction of a ‘canon’......Page 43
The abolition of ‘literature’......Page 44
Literary politics as an arena of conflict......Page 47
Proletkult revived......Page 48
Notes......Page 50
Image 2: Air-Way advertisement, 1930......Page 54
I......Page 55
II......Page 56
III......Page 59
IV......Page 66
Notes......Page 69
What is she like?......Page 70
What’s going on......Page 72
What does The Girl represent?......Page 74
Why?......Page 77
Notes......Page 78
CONSUMERISM AND ITS CONTRADICTIONS......Page 80
Notes......Page 86
GENDER RELATIONS AND YOUNG PEOPLE......Page 88
Notes......Page 94
The institution and authority......Page 96
Qualifications......Page 98
Confrontations......Page 99
‘Bunking’ and choosing......Page 100
The meaning of school......Page 102
Work......Page 103
Notes......Page 106
Three studies of European magic......Page 108
Apulia in the 1970s......Page 110
The female world of magic......Page 114
Notes......Page 119
A woman walking in the city—a photo-text......Page 122
Notes......Page 125
DRIVE IN BIRMINGHAM......Page 128
Notes......Page 130
THE POLITICS OF RACE......Page 132
