This book proposes contemporary decolonization as an approach to developing cultural economies in the Global South. It presents the account of the transformation of television in Jamaica and Ghana to audiovisual subsectors; from cultural institutions to cultural industries and then subsectors of emerging cultural economies as representative case studies. ‘Glocal’ changes are presented within five organizing phenomena: philosophical, ideological, and economic change, and their impact on governance and the operational transformation of the television sectors of Jamaica and Ghana. This book represents the first critical examination and comparison of cultural and creative industries (CCI) and economy concepts in the Caribbean and Africa. It is an original contribution to the development of strategies that influence processes, structures, and policies related to the cultural economy concept and those required to improve television industries. This process of describing culturally specific characteristics of CCI is designed to be applicable to the CCI of developing countries including those in Africa and the Caribbean, where interpretations and implementation suited for advanced industrial nations have been insufficiently questioned and challenged.
Author(s): Deborah Hickling Gordon
Edition: 1st ed. 2020
Publisher: Palgrave Pivot
Year: 2021
Language: English
Pages: 186
“Livication”
Acknowledgments
Contents
Acronyms
List of Figures
List of Tables
Chapter 1: Introduction: Time Changes
TV Sign On!
Creative Zeitgeist
Reflexive Liberalization
Why Ghana?
Rethinking “Rethinking Development”
Spans of Subordination
Politics of Polarization
Africanness and Jamaicanness
Tradition and Modernity
Liberalization Without Preparation
New Zeitgeist, New Approaches
#decolonization2point0
References
In-Depth Interviews Conducted for the Ghanaian Case Study
Music, Films
Chapter 2: Sankofa’s Song
TV and the Dialectics of Decolonization
1989
Zeitgeist Signpost
Shifting Sands
The Economy of Television
Changing Cultures
Cable, Copyright and Commerce
Imposed-Choice of Structural Adjustment
Media Divestment and Privatization
Hybrid or Mutant?
Regulation of Cable TV
1997
The Libertine Lure
Whirlwind of Change
The Ethical Revolution
References
In-Depth Interviews Conducted for the Case Studies
Chapter 3: From TV to AV in Jamaica: Commerce, Copyright, Convergence and Conduits
Commerce
Changing Paradigms
Corporate Movements
Subscriber Cable Television
Partnerships and Mergers
Combative Competition
Profit-Driven Television
Markets or Audiences?
Liberalization Without Preparation
Media, Policy and Change
Animation Added
Business Forward
Measuring the Sector
Copyright: Intellectual Property Revolution
Convergence and Conduits
Technological Convergence
Converging Business and Production
Fragmented Convergence: Policy and Legislation
Fragmented AV Focus
References
In-Depth Interviews and Correspondence Conducted for the Case Studies
Chapter 4: From TV to AV in Jamaica: Creative Work, Content and Consumption
Creative Work
Creative Contract Work
New Game. New Rules. New Issues
Independents and Own-Account Workers
Bandooloo and the Hustler Culture
Culture Shock and Paradigm Shifts
Changing Skill Sets and Attitudes
Stratification
The Film Group
The Television Group
New Independents
Service Providers
Cultural Economics and Cooperation
Professional Organizations
Content and Consumption
Modernity Versus Tradition
Market-Driven Models
Overseas Content
Public Service Broadcasting Revisited
The News Product
TV, Transparency and Freedom
Content Regulation and Standards
References
Policy Documents, Legislation, Reports, Newspaper Articles and Websites
Music, Films, Audio Visual Interviews, Audio Visual Programmes and Internet Based
In-Depth Interviews and Correspondence Conducted for the Jamaican Case Study
Chapter 5: From TV to AV in Ghana: Commerce, Copyright, Convergence and Conduits
Commerce and Copyright
Broadcast Hybrid
New Institutional Players
Partnerships and Mergers
Competition
Copyright and Creative Industry
Gollywood Meets Nollywood
CCI and Multilateralism
Convergence and Conduits
Broadcast Policy
Rapid Expansion of ICT
Regulatory Deficiencies
New Clusters. New Markets. New Systems
Brand Awareness Meets Cultural Symbology
References
In-Depth Interviews Conducted for the Ghanaian Case Study
Chapter 6: From TV to AV in Ghana: Creative Work, Content and Consumption
Creative Work
Independents and the Informal Economy
Changing Work Paradigms
Creative Entrepreneurship
Creativity and Traditional Employment
Training Culture
Industry Building Through Training
Training the Continent
Content
Prosumers and Produsers
Local Content. Local Languages
Drama
Production and Distribution Cultures
Kalabule
Liberated Television
Culture of Excessive Noise
“Tyranny by the Media”
Pornography
References
In-Depth Interviews Conducted for the Ghanaian Case Study
Chapter 7: #decolonization2point0: Follow the Star
A Lesson from Ghana
Media: Metaphor of Transformation
Philosophical Underpinnings
Ideological Transformation
Economic Transformation
Governance for Growth?
Operational Changes
#decolonization2point0
Media Mitigation
South Star Cultural Economy Model
Cultural Specificity
Thematic Approach Versus Picking Winners
Policy: Interference or Intervention?
References
Personal Interview
Chapter 8: South Star for Jamaica
Personality and Identity
Jamaican Media and Complex Trauma
Displacement and Conflict
Post-Libertine Trauma
Personality Disordered?
South Star Framework for the Jamaican Audiovisual Sector
Philosophical Mooring
Ideological Positioning
Economic Approach
Governance Coherence
Optimizing Operations
Next Phase Research
Dip Dem Bedward
References
Personal Interview
Index
