Taking a strategic imperative perspective, this book introduces business leaders to a key differentiator that contributes to competitive advantage and financial sustainability: cultural competence. In a fast-changing and globalized world where organizations are being forced to rethink their strategies, understanding present and future environmental, social, and economic challenges is fundamental to creating a resilient and value-creating business. Combining experience and reflection, this book addresses concepts of organizational cultural competence as an internal differentiator and source of competitive advantage. Most organizations approach differentiation as an external feature of product and/or service delivery. Whereas these are open to imitation, cultural competence, as the internal DNA of an organization, is much more difficult, if not impossible, to imitate. The authors bring to bear their years of experience in corporate roles and as entrepreneurs and academics, sharing views and experiences based on research but also on primary examples, meta-insights, and real-world case studies. Senior leaders and consultants across industries, as well as students of strategy and leadership development, will value this serious and comprehensive guide that explains the importance of cultural competence as a strategic advantage in a global market.
Author(s): Steyn Heckroodt, Waddah S. Ghanem Al Hashmi
Publisher: Routledge
Year: 2023
Language: English
Pages: 122
City: New York
Cover
Half Title
Title Page
Copyright Page
Dedication
Contents
Figures
Tables
Foreword
About the Authors
Purpose and Value of this Book
Introduction
Why Cultural Competence?
Chapter Breakdown
Chapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight
The Epilogue
Chapter 1: Cultural Competence: A Drop of Ink in a Glass of Water
Introduction
The Systemic Impact of Cultural Competence as an Invention
So, why Invention?
The Answer to Why Cultural Competence Is Viewed as an Invention, Is Two-Fold
Cultural Interest
Cultural Awareness
Cultural Understanding
Cultural Intelligence
What Is Cultural Competence then?
Cultural Competence and Wisdom
Chapter One: Key Take-aways
Chapter 2: The Imperativeness of Culture in Cultural Competence
Introduction
Cultural Competence and Porter's Five Forces
Strategy and the Strive for Uniqueness
Generic Profit-Centric Approaches
Evolved Customer-Centric Approaches
"Culture Eats Strategy for Breakfast"
Cultural Competence and Six Sigma
Chapter Two: Key Takeaways
Chapter 3: Castling: Cultural Competence as a Strategic Differentiator
Introduction
Cultural Competence within the Strategy Continuum
Step One: WHAT (Strategic Intent and Aspiration)
The Airbnb Example
Step Two: WHERE (Physical Positioning)
The Netflix Example - How Not To Do It
The MTN Example - How To Do It
Step Three: HOW (Tailoring Uniqueness - USP)
The Woolworths Example - How Not To Do It
Step Four: IMPLEMENTATION (Structures, Processes, and Activities)
The Dell Example
Step Five: SUPPORT (Resource Requirements)
The BASF Example - How To Do It
Chapter Three: Key Takeaways
Chapter 4: The Satya Nadella Case for Cultural Competence
Introduction
Nadella at Microsoft: Instilling a Growth Mindset
Culture Programs and Training
Transformational Leadership and Dual Transformation in the Context of Cultural Competence
From 'Know-it-all' to 'Learn-it-all'
Chapter Four: Key Takeaways
Chapter 5: The Cultural Competence Index (CCI) Measurement Matrix
Introduction
Positioning Cultural Competence
Supplier Example: Woolworths in Nigeria
Introducing the Classification Matrix (CM)
The CCI Measurement Matrix and the Classification Matrix
The CM Constructs and Elements
The CM in Practice
Interpreting the Cultural Competence Contribution in a KPA
Full Application of the CCI Measurement Matrix
CCI Simplified
Chapter Five: Key Takeaways
Chapter 6: Case Study Example Explanations of the CCI Construct Elements
Introduction
Buyer Example
Government/Other Stakeholders Example
Staff Example
Governance Explanation
Support Explanation
Financial Reporting Explanation
The Inclusion of Sustainability Reporting
Chapter Six: Key Takeaways
Chapter 7: Institutionalizing Cultural Competence
Introduction
Activity System Redesign
Kotter's Eight Step Change Process
Stage One
Stage Two
Stage Three
Kanter's Change Wheel
Chapter Seven: Key Takeaways
Chapter 8: Future Challenges and Opportunities for Cultural Competence
Introduction
Artificial Intelligence and Cultural Competence
Distributed Workforce, Virtual Management, and Virtual Teams
Chapter Eight: Key Takeaways
Epilogue
Bibliography
Index
