Crypto: The Insights You Need from Harvard Business Review

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The crypto era has arrived, and business will never be the same.

Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Author(s): Harvard Business Review, Jeff John Roberts, Omid Malekan, Molly White, Steve Glaveski
Series: HBR Insights Series
Edition: 1
Publisher: Harvard Business Review Press
Year: 2023

Language: English
Pages: 176
City: Boston, MA
Tags: Cryptocurrencies; NFT (Tokens); Smart Contracts; Blockchains (Databases)

Contents
Introduction
Section 1: Cryptocurrency for Real
Ch. 1: Who Writes the Rules of Decentralized Finance?
Ch. 2: To Understand Crypto’s Volatility, Think About It as a Startup
Ch. 3: How Digital Currencies Can Help Small and Medium-Sized Businesses
Ch. 4: How Much Energy Does Bitcoin Actually Use?
Ch. 5: Case Study: Should We Embrace Crypto?
Section 2: NFTs for Business
Ch. 6: How NFTs Create Value
Ch. 7: How Your Brand Should Use NFTs
Section 3: The Road to Web3
Ch. 8: Platforms Need to Work with Their Users—Not Against Them
Ch. 9: Cautionary Tales from Cryptoland
Ch. 10: How DAOs Could Change the Way We Work
About the Contributors
Index