Increase your image and visibility through media exposure, thereby separating yourself from the competition. In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition. Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.
Author(s): Larry Chambers
Edition: illustrated edition
Year: 2002
Language: English
Pages: 256
Preliminaries......Page 1
Contents......Page 3
Foreword......Page 5
Preface......Page 9
About the Author......Page 11
Introduction: Your Gift......Page 15
1. The Five Marketing Challenges......Page 22
2. Credibility Marketing......Page 32
3. Embrace the Media......Page 35
4. Are You Invisible?......Page 40
5. Position Yourself as a Messenger of Solutions......Page 46
6. Does It Really Work?......Page 51
7. Get Started!......Page 58
8. The Reprint Tactic......Page 62
9. Print Media......Page 66
10. The Successful Query Letter......Page 79
11. What to Write......Page 85
12. Media Play......Page 100
13. An Unforgettable Presentation......Page 105
14. A Great Interview......Page 112
15. How to Get on Radio and TV......Page 120
16. Add Entertainment......Page 132
17. The Web Play......Page 135
18. Getting Published......Page 140
19. A Winning Book Query Letter......Page 150
20. How to Write a Book Proposal......Page 155
21. Design Your Book......Page 162
22. The Master Book Template......Page 171
23. Promote Your Book......Page 179
24. Turn Your Expertise into a College Course......Page 189
25. Putting It All Together......Page 196
26. Summation......Page 209
Appendices......Page 212
Glossary......Page 240
Index......Page 256
